New Delhi, April 20, 2018: The Red Dot Design Award, one of the most important product design recognition in the world, announced its 2018 winners. Yash Papers won the prestigious award for its breakthrough design in backyard compostable tableware for its brand CHUK. CHUK’s compostable tableware will now be showcased at a special exhibition at the Red Dot Design Museum in Germany.
In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. A jury comprising roughly of around 40 members assessed the products individually, including the level of innovation, functionality, formal quality, ergonomics and durability.
CHUK won over the jury due to its innovative concept of creating tableware products from sugarcane bagasse. While bagasse makes the tableware products lightweight, flexible, microwavable and leakproof, the design has been conceptualized keeping in mind the Indian market. Plastic takes 500 to 1000 years to decompose, Chuk’s products are 100% compostable and decompose naturally.
Speaking on the occasion, Ved Krishna, MD and Business Strategy Head of CHUKsaid, “The award is shot in the arm for CHUK as our innovative design proves our commitment towards convenience and health of Indians consumers. We are dedicatedly working towards building a sustainable environment with our tableware products. After studying the food consumption patterns in our country extensively, we aimed at creating modular designs which are bio-degradable and very consumer friendly. The products are like lego pieces which can fit into any form of tableware product. We have also worked on a rapid development cycle for products based on 3D printing and quick tooling.”
As CHUK aims to disrupt the disposable tableware industry, which is dominated by styrofoam and plastic, the company has kept its tableware products untreated with any kind of chemicals. While Styrofoam tableware products are white due to chemical treatment, CHUK’s tableware products are brown coloured as they completely chemical free.
CHUK has a production capacity of one lakh units a day. The plant which manufactures the tableware products also generates electricity using rice husk.
Corporate Comm India(CCI Newswire)
