New Delhi, June 25, 2022: The pandemic has reinforced the importance of personal and mental health. This has inspired a significant number of Indians to focus on yoga to seek balance between mind, body and spirit. In commemoration of the International Day of Yoga, Thomas Cook (India) Limited, India’s leading omni channel travel services company and its Group Company, SOTC Travel have curated a distinctive portfolio of wellness holidays – yoga being an integral component.In support of the Government’s efforts to promote yoga and its benefits, the Companies’ yoga programs encourage Indians with unique yoga and wellness experiences.
Thomas Cook & SOTC’s internal data reveals that wellness tourism is witnessing a significant growth of over 30% across India’s metros, mini metros, tier 2-3 cities, highlighting the new age traveller’s growing investment in self-care holidays. Yoga is an age-old Indian wellbeing discipline that promotes vitality of body and soul. The Companies’ Yoga Holidays hence focus on self-discovery and rejuvenation of the senses by incorporating some of the most powerful yoga practices set against India’s pristine locales.
Thomas Cook & SOTC’s range of Yoga Holidays have been designed to appeal to a wide range of consumer segments including India’s millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups.
Thomas Cook and SOTC’s Yoga Holidays include a diverse selection of yoga sessions, ayurveda treatment, art- music-nature therapy, meditation, spas in India’s most sought after wellness destinations including Rishikesh, Thiruvananthapuram, Auroville, Goa, Mysore, Dharamshala, Gokarna and Varanasi. The Companies have handpicked the best retreats across the countryincludingAnanda in the Himalayas, Somatheeram Ayurveda Resort and Carnoustie Ayurveda & Wellness Resort in Kerala, Vana Retreat in Dehradun, Ashiyana: Yoga & Spa Village in Goa, Atmantan in Pune, The Leela Palace in Udaipur, SwaSwara in Gokarna, Khyber Himalayan Resort & Spa in Gulmarg, Hilton Shillim Estate Retreat & Spa, Nimba Nature Cure Village in Gujarat.
Thomas Cook & SOTC’s Yoga Holidays also focus on India’s women/solo travellers, who are seeking personalized experiences that incorporate meditation, yoga, hydrotherapy and luxurious spa treatments.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “
Yoga embodies unity of mind, body, spirit and is aspecial gift of India’s ancient tradition to us. Our Yoga Holidays offer yoga sessions by trained experts, and a variety of wellness programmes includingayurveda, meditation, spas, natural therapies, consultations and art therapy to ensure self-discovery and rejuvenation. We have designed our programs to appeal to a wide range of consumer segments from millennials, seniors to corporates – across India’s metros, mini metros, tier 2-3 cities.”
Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travelsaid, “The pandemic taught us the importance of health, wellbeing and the need to prioritise oneself. Through our yoga holidays, our intent is to assist our customers connect with their inner-self via holistic yoga healing/therapy. We have curated programs across India’s leading wellness destinations likeRishikesh, Kerala, Auroville, Goa, Mysore, Dharamshala, Gokarna and Varanasi. Championingthe spirit of yoga, we aim to transform travel through our unique yoga and wellness experiences.”
Corporate Comm India (CCI Newswire)
