New Delhi, April 15, 2023: Newly appointed Director of Marketing and Communications, Parinita Samanta offers more than a decade of expertise championing brand communications and marketing for India’s leading hotels. A seasoned marketeer and a veteran in the industry, Parinita has joined Shangri-La Eros New Delhi as Director of Marketing and Communications. With her commercial acumen, Parinita has embraced the opportunity to lead a talented team of individuals at the luxury hotel while spearheading Shangri-La Eros New Delhi’s marketing and communications strategy.
Prior to this role, Parinita held the position of Director of Marketing and Communications at Pullman & Novotel New Delhi Aerocity and Hyatt Regency Delhi. During her career, Parinita has led the launch of multiple successful restaurant and bar concepts and played a crucial role in handling media relations for each respective hotel. Over the years, Parinita has fine-tuned her skill sets that range from content marketing, media relations and crisis communication, to event management, social media management and digital marketing. Throughout her tenure, she has displayed talent in property positioning, planning and executing creative marketing campaigns.
In her current role, Parinita is responsible for all marketing and communications activity for Shangri-La Eros New Delhi.
As a passionate hotelier and PR professional, Parinita believes in making the most of every opportunity. In 2022, Parinita was awarded ‘Best Marketing Person of the Year’ by Hotelier India Awards, ‘Best PR Professional of the Year’ by India Restaurant Awards Franchise India 2022 and was felicitated with ‘PR Person of the Year’, North India by BW Hotelier in 2019, to name a few.
Being an enthusiastic foodie, Parinita likes to experiment with cuisines in her own time. Exploring new places across the globe tops the list of things she enjoys doing most. Parinita never shies away from trying new dishes and loves engaging with people from different backgrounds and cultures.
Corporate Comm India (CCI Newswire)
