Global competition champions co-creation and collaboration to ignite creativity
New Delhi, September 22, 2016: Glenfiddich the world’s most awarded single malt Scotch whisky,has announced the India winner of the unique competition-the world’s most experimental bartender. From among 10 collaborating participants from across India, PrateekshMehra and Brijesh Vyas pair stand out as the India participants of Glenfiddich’s world’s most experimental whisky bartender.
The jury of the competition consisted of Struan Grant Ralph, Rohit Bal Fashion Designer and Arijit Bose mixologist. Commenting on the concept of the winner PrateekshMehra and Brijesh Vyas, Arijit Bose said that “this collaboration was a true reflection of uniqueness and innovation and they came across as most creative craftsmen with whisky.”
Rohit Bal, renowned fashion designer said “true spirit of mavericks came alive in the collaboration of PrateekshMehra and Brijesh Vyas.”
Some of the famous collaborators to come on board for this competition were-
· PRATEEK JAIN AND GAUTAM SETH,KLOVE: LIGHT INSTALLATION DESIGNER
· AVINASH KUMAR, BLOT: VISUAL ARTIST AND DESIGN STRATEGIST
· HANIF KURESHI: TYPOGRAPHER AND ARTISTIC DIRECTOR AT ST+ART
· MIA MORIKAWA: TEXTILE DESIGNER AND CO-FOUNDER AT KORRA JEANS-
· MANISHA PRAKASH: INTERIOR DECORATOR AND FURNITURE MAKER
· GAURI & NAINIKA: FASHION DESIGNER- GAURI AND NAINIKA
· ZORAVAR KALRA: RESTAURANTEUR
· SAMEER PATANGE: TATTOO ARTIST
· PRATEEKSH MEHRA: MASTER BREWER-
· ANEESH BHASIN: PHOTOGRAPHER AND FOUNDER OF HIPCASK
Struan Grant Ralph, Global Brand Ambassador Glenfiddich comments, “This is not your typical cocktail competition. Our award-winning whiskies are sold in the world’s finest bars, manned by exceptional bartenders – the drinks industry attracts inventive, expressive people and some of the most exciting developments we’re seeing today result from maverick collaborations. Great things happen when different minds, passions, viewpoints or crafts collide. We want to celebrate bartenders who are masters of their trade, yet continue to push beyond the expected by finding inspiration in the most unexpected of places.”
Glenfiddich has always been at the forefront of innovation in the whisky industry; recognised as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this global huntit aims to establish itself as the ignition platform for a creative experience with co-creation from collaborator mavericks and participating bartenders.
Corporate Comm India(CCI Newswire)
