Much loved brand ‘Orange County’ to also be renamed ‘Evolve Back’
Bengaluru, August 13, 2017: Orange County Resorts & Hotels Ltd. , one of India’s largest and oldest experiential resort companies announced the launch of their brand-new property at Hampi, Karnataka in South India. Called the ‘Evolve Back Kamalapura Palace’, the new property featuring thirty-seven luxury suits across three classes and nine Private Pool Villas called Jal Mahal, is a visual treat with its stand out Vijayanagara styled architecture and refreshing theme based design. Developed at a cost of 70 crore the new resort will also generate employment in this ‘Temple Town’ as it is fondly known and look to drive tourism to this UNESCOWorld Heritage Site.
Orange County Resorts and Hotels Ltd. has also announced that they will be re branding all their properties to be called ‘Evolve Back’ hence forth. This re branding is in line with their aggressive growth plans in India and overseas. The company currently operates three resort properties in Coorg, Kabini and Hampi, in Karanataka, India and felt the need to re brand themselves to a more suitable brand name that reflects the core essence of what they represent – ‘ To provide exquisite holiday experiences while preserving and showcasing the purity of nature and culture of the land ’. A philosophy enshrined in the tagline ‘ Spirit of the land’.
Adds Jose Ramapuram, Director Marketing of Orange County Resorts and Hotels , “We are planning several new resort projects in the coming months. In fact, work will begin shortly in Madhya Pradesh for our next upcoming luxury property. We believe that Evolve Back as a brand name better represents the brand’s core promise of creating signature experiences that bring the local nature,culture and tradition to life in every one of our distinctive properties and delivering all these with the best in comforts and luxuries.”
