New Delhi, June 30, 2016: Founded in 1978 by Mr. Deepak Gadre, Gadre Marine Export was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fish. In 1994 however an unprecedented and bold step was taken, India’s first and only Surimi manufacturing plant was set up in Ratnagiri. Gadre Marine since then became the third largest Surimi** manufacturer in the world, catering to around 24 countries worldwide.
In 2004 the company under the leadership of its Managing Director, Mr Arjun Gadre set up a Surimi** value added products plant with a wide product line encompassing surimi value added products, marinated ready to cook fish and cut n cleaned raw fish. Gadre challenges the very roots of Indian culture where fish is always served fresh; their authentic frozen seafood touches the very essence of modern Indians looking for a simpler, healthier and tastier alternative.
Mr.Arjun Gadre S/O Mr Deepak Gadre Founders & Owner, Gadre Marine Export Pvt. Ltd.
A visionary entrepreneur set out on a quest to deliver the best of Indian seafood nationally and internationally, Mr. Arjun Gadre has joined the family business in 1999 founded by Mr Deepak Gadre, one of the renowned names in the frozen fish specialties category in India and abroad.
Mr. Arjun Gadre is the second generation in the Gadre Marine Export Pvt Ltd, India’s largest producer and exporter of top quality Surimi and Surimi products. He pursued his passion for Sea Food by conceiving and commissioning India’s largest Surimi Value added plant in 2004. In 2013 he successfully took over and integrated the marine division of Hindustan Unilever with GMEPL making the company the Only Surimi value added products manufacturing company in India and one of the largest Surimi producers in the world . He seeded various interesting lines of frozen food products, India’s first and only brand to produce and retail this Japanese Surimi specialty.
Gadre roped in in Vikas Khanna, an award winning Indian chef as their brand ambassador. Since he is one of the few Indian chefs with global presence, and is a pioneer in the F&B industry. Vikas Khanna is a strong personification of Gadre’s brand identity and exemplifies the same values that are attached with the brand. Sharing his thoughts on the association, Mr. Vikas Khanna quotes,”I can never get enough of seafood and through this association I’ve explored some interesting recipes which will change the way we eat seafood, especially with an upcoming innovative product from Gadre”. Talking about the association Mr. Arjun Gadre, Owner, Gadre Marine Export Pvt. Ltd comments, “Vikas Khanna is one of the most versatile chefs in the country with an expertise in sea food. We are extremely delighted about this association and couldn’t have thought of any one better to represent the brand Gadre and our products”.
With this association the brand aims to change the perception about frozen seafood in India and create more awareness about its specialties. The rise in seafood consumption in India and the potential it has was the basis of partnership between Gadre seafood and Chef Vikas Khanna. A few trends in the Indian consumers were observed like people have this perception of Fresh Fish being better than Frozen Fish. If it was analysed scientifically most people would be surprised. Even if someone were to buy fish from the market in the morning when its most fresh, that doesn’t last. When Fish is kept in refrigerator, the water inside the fish expands and breaks cell walls, which changes the consistency of the meat. Frozen fish however is frozen on catch and the treatment is all done at low temperatures. That actually helps preserve the fish. Its mainly this misconception of Fresh and Frozen Fish which needs to be corrected in India.
Being the largest exporter of seafood from India, Gadre firmly supports “The Make in India” programme. Gadre marks it’s presence through more than 500 outlets in India and is expanding more into regions like North-east and South-east.
Corporate Comm India (CCI Newswire)
