Hyatt APAC will target guests with its best online room rates using Every Mundo’s unique marketing technology, encouraging guests to buy direct
New Delhi, September 25, 2022: Every Mundo (a PROS Company), provider of the world’s leading fare marketing platform for airlines, announced the release of its new hotel rate marketing platform, launching with its first hotel customer, Hyatt, In Asia Pacific.
“Every Mundo’s technology has proven successful at driving customer acquisition for airlines. We look forward to bringing that same technology to the hospitality industry, which faces many of the same challenges we have helped airlines overcome,” said Seth Cassel, Co-President of EveryMundo. “This partnership will be an exciting new addition to Every Mundo’s customer base, and we look forward to helping hotel brands compete with online travel agencies (OTAs).”
EveryMundo products are used by more than 90 airlines globally to improve their website traffic, increase online direct bookings and reduce their reliance on third-party booking sites. The expansion into the hospitality vertical is a natural fit for EveryMundo, as airlines and hotels both face the common challenge of attracting customers to book directly, with more than 50% of hotel bookings in the US coming from third-party sites, which take a commission on every sale.
“We are excited to partner with Every Mundo to enable our guests to more easily access our online room rates, across a wide range of channels. We are laser-focused on continually optimizing the browsing and booking journey on Hyatt.com,” said Jonathan Liu, Regional Vice President, Digital at Hyatt. “This also provides an opportunity to further encourage guests to book directly, allowing us to build more robust and beneficial relationships with our guests before and after their stay with us.”
The EveryMundo Platform will enhance the ways Hyatt can market their best available room rates to guests through scaled, agile landing pages and rate-finder apps (https://findrates.hyatt.com/en-hk/grand-hyatt-hong-kong-hkggh). These tools improve the performance of paid search, organic search, social media ads, display/programmatic ads, and email marketing for hotel properties. The focused goal of each of these tools is to increase direct channel bookings, encourage customer loyalty, and help maintain relationships with customers. For more information, please visit https://www.everymundo.com/hospitality/.
Corporate Comm India (CCI Newswire)
