Bengaluru, July 24, 2023: Hard Rock Cafe Bengaluru and Hard Rock International are once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item – the Messi Chicken Sandwich, “Made For You by Leo Messi”. Inspired by one of the soccer legend’s favourite Argentinean dishes growing up, the new “Milanese style” Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer and more importantly, South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.
“I’m thrilled to bring the flavours of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favourite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favourites that still makes me feel at home, wherever in the world I am.”
The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and herbed aioli. Paired with fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.
“We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Bengaluru,” said Manikandan Radhakrishnan, Regional General Manager – South Hard Rock Cafe Bengaluru. “The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favourite.”
“Greatness Happens Here” ushers in the next era of Hard Rock International’s partnership with Messi, following the March 2022 launch of the “LIVE GREATNESS” campaign and the Messi Burger. In November 2022, the brand launched a new co-branded retail collection and special-edition version of the fan-favourite Messi Burger – the Champion’s Edition – in honour of Messi’s world championship run and historic win.
Follow @hardrockcafebengaluru for more updates.
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Where: Hard Rock Cafe St. Marks Road, Bengaluru
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Timings: 12 pm – 12 am
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When: 19th July 2023 onwards
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Costing: INR 650 plus taxes
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Contact: 080 6122 4722
Corporate Comm India (CCI Newswire)
