New Delhi, February 17, 2016: IHG® (InterContinental® Hotels Group) today announces the launch of the Planet Trekkers mobile app from InterContinental® Hotels & Resorts, designed for children to learn about and explore their travel destination, before, during and after their holiday. The app has been created in partnership with National Geographic Kids.
To celebrate the launch of the Planet Trekkers app, InterContinental Hotels & Resorts appealed to children from all over the world to compile the Top 50 Travel List to be experienced by the age of 12, based on their most interesting, exciting and memorable travel adventures.
From the reams of real-life experiences submitted by young adventurers across the globe, Daniel Raven-Ellison, a National Geographic Emerging Explorer and family adventurer, helped curate the Top 50 List. Based on his extensive knowledge of individual cities around the world, and the many hours spent experiencing different cultures, atmospheres and ways of life off-the-beaten-track, in each of these destinations.
The Top 50 Ultimate Children’s Travel Experiences include:
· Stand in two countries at the same time
· Walk over an inactive volcano
- Float in a lagoon
- Cross the Equator
· Learn to cook a native dish
· Barter in a Grand Bazaar
Simon Scoot, Vice President, Global Brands, InterContinental Hotels & Resorts said; “The InterContinental brand is dedicated to providing enriching and authentic experiences to our guests, however big or small. The launch of the new Planet Trekkers app in partnership with National Geographic Kids, helps us do this. It allows families to discover the world together in a very unique and interactive way, whereby even the youngest of travellers can cultivate a deeper understanding of the world around them.”
The app is based on a treasure hunt style game and challenges children to discover indigenous wildlife, take part in local adventures, and taste native dishes, to truly get them excited about their holiday. It allows children to learn more about exciting adventures to experience within four categories – Natural Discoveries; Active Pursuits; Local Culture and New Flavours. The Planet Trekkers app also allows children to upload photos and details from their adventures.
The app is part of the Planet Trekkers family programme, a club of tailored services, cuisine and activities that are specifically created for families. It allows families to explore the world together and cultivate a deeper understanding of the world around them – with an InterContinental touch.
Over the past two years the programme has seen a number of enhancements including the introduction of the Planet Trekkers Children’s Menu and partnership with renowned Norland College. The National Geographic Kids partnership and launch of the new children’s app is the latest addition to the Planet Trekkers programme.
The Planet Trekkers app is available to download free of charge from the iTunes App Store.
For more information on InterContinental Hotels & Resorts, visit www.ihg.com/intercontinental
Corporate Comm India (CCI Newswire)
