~ Experience a variety of coffee pop-up stalls by the topmost brands in the country ~
Bengaluru, August 06, 2022: The Coffee Board of India in association with the Speciality Coffee Association of India and the United Coffee Association of India announces the return of the 20th edition of the most prestigious coffee event; The National Barista Championship; a pinnacle of competitive coffee making that brings together baristas, coffee planters, specialised retailers and machinery manufacturers from across the country.
A barista is a “coffee artist/coffee maker” who works on an Espresso Machine and prepares, decorates and serves coffee to customers. Baristas have extensive knowledge about coffee beans, grinding, roasting, extracting and frothing milk.
One starts off their morning ritual with a preferred cup of Joe that helps increase energy, and productivity levels revitalise their spirit and enhance performance. What defines one’s favourite brew varies according to the person’s inclinations and liking; the type of coffee, roasting method, type of grind and how it is brewed; each creates a completely distinctive flavour. The importance of catering to each person’s unique taste buds creates the ever-expanding demand for coffee, and therefore, the demand for baristas. NBC aims to offer just this; a competitive platform to find the country’s finest baristas who will cater to everyone’s coffee needs.
The NBC is set to be held at the prestigious Orion Mall, Bangalore on Dr Rajkumar road, for 5 days, with the semi-finals and finale being held on 6th and 7th August. Word Coffee Events representative – Ms Seonhee Sunny Yoon of South Korea will be the Head Judge along with Mr Jagadeesha, (IAS) CEO & Secretary, Coffee Board of India. With an expected footfall of around 10,000 people, the event will be hosting a stall set up of 25 top brands including Lavazza, Slay Coffee, KAAPI Solutions etc, and coffee pop-up stores by the country’s top baristas all open for the public to experience.
The competitive rounds will require each contestant to showcase their skills & focus on different aspects of the coffee creation process – flavours, attention to detail, accuracy, creativity, and diligence.
The declared national champion will get a chance to then compete on a global scale at the World Barista Championship in Melbourne, Australia, from 27th to 30th September 2022.
NBC is one such championship which has grown exponentially giving birth to world-famous baristas. These baristas have achieved substantial prominence in the industry as successful entrepreneurs as well. It is a competition for the best of the best & only one man/woman will come out victorious. But make no mistake, the other participants take home an abundance of knowledge which will help them in future endeavours.
When: 2nd to 7th August 2022
Where: Orion Mall, Rajajinagar, Bengaluru
Corporate Comm India (CCI Newswire)
