New Delhi, May 11, 2017: Design Hotels CEO Claus Sendlinger didn’t always envision himself entering the hospitality space. But having worked with DJs to put on raves around the world in the late 1980s, many of whom were seeking unique travel and hotel experiences among like-minded creatives, Sendlinger got the bright idea to launch Design Hotels in 1993.
Today, Sendlinger is a big believer that his initial inspiration for Design Hotels, to bring communities together, is something that still has tremendous appeal for travelers, beyond just having impeccable design.
“But if I look at it the same way I looked at dance floors 25 years ago, there’s a change in socio-geographic behavior now,” he told SkiftX Editor Greg Oates on stage at the recent Skift Forum Europe in April. “It’s not about choosing a yellow or blue or red chair. I think it’s much more… Everyone is doing that now… but it needs curation.”
By curation, Sendlinger means attracting the right guests to the right hotel. “The most innovative hoteliers we are talking to, for them it’s not about who they are distributing through. They’re thinking about: ‘How do I get the right guests into my hotel?’”
Corporate Comm India(CCI Newswire)
