New Delhi, August 23, 2016: Perception precedes all and Reputations in Service industries are fragile! And customers armed with smartphones and empowered by ever burgeoning social media are like proverbial bulls in a china shop…
It is a double edged sword – service industry wants ALL its customers to give feedback but needs to tackle ALL negative feedbacks pronto.
Travelers across the world are now sharing their travel/hotel/stay experiences on social media. More travelers across the world take the reviewers’ experiences as the gospel truth and base their own holiday/travel/stay decisions on such feedbacks.
Those in hospitality industry need to constantly monitor, review, quickly respond and favorably manage the feedbacks they get via varied, known and unknown platforms. It is a daunting task.
This is where REPUP comes to rescue, revitalize and shore-up its clients from the Hotel industry.
REPUP is a B2B ORM – Online Reputation Management platform. It provides customer experience management tools for hotels and hospitality businesses. The platform helps hotels to measure, benchmark and improve the user experience of their guests.
How Repup brings value to its clients – The hospitality industry has undergone a sea change in terms of customer expectation and behavior. Countless reviews in several languages are made everyday on known and unknown, travel and holiday platforms. Having a knowledge of all feedbacks and then making sense of this clutter can be an unnerving task. REPUP makes life easier for its hotelier clients by compiling all reviews onto one single dashboard. Hoteliers get all the reviews and information regarding their hotels on a single platform.
From here on REPUP adds further value by helping its clients in measuring, benchmarking and managing perceptions through its patent pending 4 stage reputation maturity model.
REPUP applies semantic technology and has in its kitty intuitive decision making tools. It uses a patent-pending algorithm to improve reputation which leads to a real increase in bookings. Their patent-pending technology analyzes original review data with almost 90% accuracy.
REPUP Journey – PIQUOR Technologies, located in Gurgaon, which offers the product REPUP, was started in December 2014. It is the brainchild of Pranjal Parashar. The company has already added known industry names like Raddisson Blu, ITC Welcom Heritage, Fortune, Lemontree Hotels, Fabhotels, Pride Hotels and many more to its client list. It plans to add another 2000 clients to its list this year.
REPUP is already looking to tackle future challenges by creating ecosystem around the platform, OTAs & and industry applications are being integrated in the first phase to provide deep analytics of connected data.
The company generated a revenue of Rs. One Cr+ in the last financial year. This year it has set a goal to cross Rs. Three Cr in revenue.
Mr. Pranjal Prashar, Founder & CEO, Repup.co realized the Make it or Break it power of social media long before it became the buzzword.
Since he loves to solve problems he focused on tackling the Break It power of Social Media. He sought not only to harness but also to profitably leverage this uncontrolled and unabashed power of social media. He did so by finding a solution for positive Online Reputation Management of the players in hospitality industry. And thus his idea of REPUP took shape.
Pranjal co-founded PIQUOR Technologies for REPUP along with Vineet Chouhan in December 2014.
Barely, 30 years of age and Pranjal is a founder and CEO of his successful CEM company which is clocking a growth rate of 8-9% month on month!
As the REPUP CEO he is responsible for the overall development of the company but his expertise lies in business development, strategic tie -ps and product development.
A qualified engineer and an MBA he has a dual degree in IT and Management from IIIT Gwalior. Prior to his entrepreneurial venture, Pranjal gathered experience in the information security domain with AUJAS, a niche consulting firm. He comes from a middle class family in Siwan, Bihar. His father is a retired Airman and mother a retired government teacher.
He greatly admires Capt. Gopinath for re-inventing the Indian aviation industry. The stalwart’s journey from a farmer to Air Deccan inspires Pranjal to no end.
Pranjal wants to scale REPUP globally. He is looking to bring 10,000 hotels onboard REPUP.
On the odd day when he is not busy solving problems you would find him listening to Sufi music while on a long drive off to exploring some new place.
Website- www.repup.co
Corporate Comm India(CCI Newswire)
