Mumbai, December 08, 2015: India loves its Kiwifruit – whether gold or green! As a first for the Indian market, Zespri® International, the world’s largest kiwifruit marketer, has now activated its ‘worldwide partners’ with a special focus on India to ensure a year round supply of Kiwifruit via strategic farming and production partnerships acrossItaly and New Zealand.
Previously available only from May to November, Zespri® Kiwifruit will now be imported from Zespri® Italy to ensure that there is a year round supply of the fruit without compromising on quality. In Italy, the fruit grows in spring and autumn, making the fruit available from November till April. Thanks to worldwide production, consumers can enjoy Zespri® Kiwifruit at any time of the year without worrying about quality!
Zespri® ensures the highest quality of kiwifruit supply in the market after strict quality checks and inspections and is a brand that exemplifies the best kiwifruit in the world. Formerly, Zespri® had kiwifruit growers appointed only in New Zealand for kiwifruit supply. However, Zespri® has now partnered with growers around the world to supply premium quality Zespri® Kiwifruit to consumers when New Zealand Zespri® Kiwifruit is not available. Licensed growers are present in Italy, France, Japan and South Korea. Italy, especially, is an excellent place to grow the fruit because of the favorable growing conditions,
weather and soil.
“Due to its high nutrition content and delicious taste, kiwifruit in India is now seen regularly in the fruit baskets of Indian consumers.Thus, kiwifruit will not be a seasonal fruit any more. We will keep the brand alive all year round to ensure that quality kiwifruit can always be enjoyed by consumers! We have recently started importing kiwifruit from Italy so consumers can grab a pack of Zespri®Kiwifruit from any store at any time of the year. This is to ensure maximum convenience to our consumers without ever compromising on quality.” says Zespri® India’s Country Head and Marketing Manager, Ritesh Bhimani.
Zespri® Green Kiwifruit is a nutritional powerhouse and stands out due to its distinct sweet and tangy taste. Healthy, tasty and packed with vitamins and minerals, Zespri® kiwifruit will now be available all year long. So grab your delicious Zespri® kiwifruit today!
Corporate Comm India(CCI Newswire)
