In an exclusive interview with Mr. Altaf, Managing Editor of The Hotel Times, Mr. Nikhil Bhurat, Founder Director of Vijayshree Resort, shares insights into the journey, challenges, and future aspirations of this extraordinary property.
New Delhi, January 25, 2025: Nestled in the serene backdrop of Hampi, a UNESCO World Heritage Site, Vijayshree Resort stands as a testament to innovation in hospitality, seamlessly blending luxury with sustainability. Spread across an expansive 20-acre campus, this green-certified resort has emerged as a pioneer in offering a unique vegetarian and non-alcoholic experience, catering to families, leisure travelers, and corporate groups alike.
In an exclusive interview with Mr. Altaf, Managing Editor of The Hotel Times, Mr. Nikhil Bhurat, Founder Director of Vijayshree Resort, shares insights into the journey, challenges, and future aspirations of this extraordinary property.
The Financial Blueprint: Vision and Challenges
Vijayshree Resort is a self-financed venture complemented by strategic banking partnerships, ensuring robust financial management and operational independence. Despite initial challenges as a standalone brand, particularly with market acceptance of its non-alcoholic policy, the resort’s commitment to eco-friendly practices and a unique value proposition has earned it a loyal guest base.
“When we started, we faced skepticism about our non-alcoholic and vegetarian positioning. But today, our guests deeply value the wholesome, sustainable, and family-friendly experiences we offer,” shares Mr. Nikhil Bhurat.
A Distinctive Edge in a Competitive Landscape
What sets Vijayshree Resort apart is its unparalleled offerings within a 200-kilometer radius. From its vast inventory of rooms to exclusive venues for weddings, meetings, and conferences, the resort has carved a niche in the competitive hospitality sector.
“Our focus has always been on creating spaces that cater to unique needs—be it a destination wedding, a corporate conference, or a leisure getaway. This versatility has been pivotal in establishing Vijayshree as a preferred choice,” says Mr. Bhurat.
Sustainability at the Core
As a certified green property, Vijayshree Resort is committed to minimizing its environmental footprint. The property incorporates rainwater harvesting, solar-powered water heating systems, and a state-of-the-art Sewage Treatment Plant (STP). With a target to eliminate plastic usage by 2025, the resort is setting benchmarks for eco-conscious hospitality.
“Sustainability is not just a buzzword for us; it’s the foundation of our operations. We are constantly innovating to make our resort more eco-friendly while maintaining the luxury our guests expect,” remarks Mr. Bhurat.
Leveraging Technology and Partnerships
While the resort champions personalized, human-centric experiences, technology plays a critical role in its operations. From seamless online bookings through platforms like Booking.com and Expedia to leveraging advanced AI tools for market analysis, Vijayshree Resort strikes a balance between tradition and innovation. Its strong network of over 300 travel agents ensures consistent visibility and bookings across major markets, including Bangalore, Hyderabad, Maharashtra, and Gujarat.
“We use technology strategically, ensuring it enhances guest convenience without compromising the personal touch that defines Vijayshree. Our partnerships with leading travel platforms amplify our reach and bring us closer to our target audience,” Mr. Bhurat explains.
Expansion and Future Vision
The resort’s vision for growth includes a new wellness retreat, aligning with the rising demand for holistic travel experiences.
“Wellness tourism is the future, and we are committed to being at the forefront of this trend. Our upcoming wellness retreat will offer a dedicated space for rejuvenation and holistic health, building on our legacy of sustainable and family-oriented hospitality,” shares Mr. Bhurat with pride.
With enhanced connectivity to Hampi and a projected 25% year-on-year growth, Vijayshree Resort is poised to become a key player in the regional hospitality sector.
A Transparent and Ethical Approach
The resort’s self-financed model ensures complete transparency in its operations. Long-term planning has mitigated challenges during land acquisition and construction phases, and the property boasts a clean record with both employees and guests. Structured feedback mechanisms further enhance service quality and employee satisfaction.
“Every challenge has been an opportunity to learn and grow. Whether it’s feedback from our guests or operational hurdles, we address them with integrity and commitment to excellence,” says Mr. Bhurat.
Commitment to Excellence
In a dynamic industry, Vijayshree Resort continuously invests in modernization and upgrades, staying attuned to emerging trends in hospitality. By prioritizing sustainability, guest-centric experiences, and technological innovation, the resort exemplifies how businesses can thrive while remaining socially responsible.
“Our mission is to offer experiences that leave a lasting impression, rooted in sustainability and care. We see Vijayshree as not just a resort but a destination where memories are made,” concludes Mr. Bhurat.
Vijayshree Resort’s journey is not just a story of hospitality; it is an inspiring narrative of resilience, sustainability, and vision. As Hampi continues to grow as a coveted destination, this remarkable property is set to redefine luxury and eco-tourism for years to come.
Corporate Comm India (CCI Newswire)
