An innovative brand campaign that addresses the uncertainties related to planning a holiday in the Covid-era
- Brand campaign addressing customer travel concerns
- Three-pronged strategy that reassures customers on physical, financial and mental safety
- Limited period offer of free rescheduling and zero cancellation charges
Mumbai, February 24, 2022: To build customer confidence while travelling in the Covid-era, Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travellers and clarifies their doubts/ uncertainties associated with travelling again.
Travelling in the Covid-era can be challenging, more so keeping in mind the flux in travel and health guidelines. With vaccine acceptance and easing of restrictions, there is a strong pent-up desire, with travellers longing to re-start their international holidays. To make it simple and worry-free for customers, the Companies have launched a brand campaign that addresses all apprehensions, thereby streamlining their travel decision-making process.
Currently customer concerns could arise due to multiple reasons – from personal challenges to travel-health protocols, fear of contracting an infection on holiday, possibility of an unexpected issue/help needed while on tour, travelling with vaccinated passengers/staff or not, etc. This unique Risk-free Holidays campaign aims to reassure customers that Thomas Cook & SOTC will take care of the minutest concerns – whether physical, financial or mental safety, and thus ensure a smooth holiday.
Additionally, to instil confidence, the Companies, are offering complete flexibility of a risk-free holiday with limited period complimentary re-scheduling and zero cancellation charges. More importantly, Thomas Cook and SOTC’s “Assured” Safe Travel Program – developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era.
The film is being promoted across several channels, including Facebook, Instagram, YouTube and leading OTT channels. Click here to view the brand film:
Mr. Abraham Alapatt – President & Group Head, Marketing, Service Quality, Value Added Services & Innovation said, “We have observed strong pent-up travel desire amongst Indians. To support our customers plan a smooth risk-free holiday, our three-pronged brand campaign is aimed at physical, financial and mental safety. Through this film we aim to make the holiday planning process worry-free with the flexibility of a limited period offer of free rescheduling, zero cancellation charges and safety protocols in association with Apollo Clinics. We are proud to share that over 4 lakh happy customers have travelled with us during the Covid-era and we are the only travel partner with dedicated on-ground experts to assist in case of uncertainties/emergencies.”
Corporate Comm India (CCI Newswire)
