India, April 23, 2025: This World Book Day, Third Wave Coffee, India’s beloved homegrown coffee brand, and HarperCollins India, a leading global publisher, come together to launch “Paperbacks & Pour Overs” – an initiative that brings the timeless love for books and brews to life.
Thoughtfully curated, Paperbacks & Pour Overs aims to create warm, welcoming corners for readers and coffee lovers at select Third Wave Coffee cafés across the country. These cafés will feature a handpicked HarperCollins Discovery Set—an engaging collection of popular and bestselling titles from both local and international lists. Housed on dedicated bookshelves, the selection will be refreshed periodically, ensuring there’s always something new to explore. These literary additions are designed to transform each café into a cozy reading nook—inviting comfort, sparking conversations, and offering a moment of quiet reflection for solo readers and book lovers alike, all while enjoying their favourite brews.
“At Third Wave Coffee, we’ve always believed that our cafés are more than just places to grab a great cup — they’re where people pause, connect, and create. Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we’re excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we’re proud to bring them to life for our community,” said Rajat Luthra, CEO, Third Wave Coffee
Coffee and books have always come together — it’s the most obvious and timeless pairing. This partnership simply gives that everyday magic a curated corner to thrive in.With this effort, Third Wave Coffee aims to seamlessly weave reading into everyday café culture, spotlighting the timeless connect between coffee and books.
Speaking about this initiative, Shabnam Srivastava – GM Marketing, HarperCollins India, adds, “As we go ahead with our plan of building READ[er] communities, we are thrilled to have Third Wave Coffee as our partners to jointly build up on the bond between coffee and books as we endeavor to add another dimension to the coffee-lovers’ experience by bring them a list of curated books to read as they sip!”
While the books are not for sale, customers are encouraged to pick up a paperback, read while sipping their favorite pour-over, and place it back for someone else to enjoy. The partnership also paves the way for a series of literature-led experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise—all thoughtfully designed for those who enjoy their books with a side of brew. Together, Third Wave Coffee and HarperCollins India aim to bring the café brand’s literary vision to life: connecting readers with stories, and stories with spaces that inspire.
With Paperbacks & Pour Overs, Third Wave Coffee and HarperCollins India are brewing a shared space for literature and lifestyle to meet — one page, one pour, and one conversation at a time. This collaboration invites everyone to stop by, pick up a book, enjoy a cup of coffee, and become part of a growing movement where creativity, caffeine, and community come together.
Corporate Comm India (CCI Newswire)
