New Delhi, August 27, 2021: With all of us becoming more mindful about what is on our plates and how it got there, The Origin – a newly launched label for artisanal food and a one-stop destination for thoughtfully sourced food products from across the world as well as a Vegan cafe- is a welcome addition to the luxury food market in India. The Origin opens at the shopping hub Khar in Mumbai, presenting an address that offers a unique blend of experiences specially curated for the new age, conscious consumer.
With a rich history of operating in the hospitality industry for 40 years, The Origin is presented by the Bawa Group of Hotels and Anusaya Future Fresh. The flagship store in Mumbai will be followed by locations in New Delhi, Bangalore & Chandigarh.
The in-house food label “The Origin “comprises of Bakery, Honey, Tea, Coffee, Dry fruits, Spices, Namkeen, Fresh Fruits & Vegetables, Cold pressed fresh juices, salads and handmade pastas of which have all been handcrafted to present a unique taste of fresh, homegrown produce.
Evolved from the ethos of concentrating on the fundamental starting point or the source of food products, The Origin believes in a transparent and authentic process – bringing mindfully grown and sourced products to your kitchen. The Origin also focuses heavily on artisanal brands originating from India and abroad. Some of these brands include Belberry, AL’Olivier, Croix Verte, Vegan Deli, Ben and Jerry’s, Friendly Vikings, Salud, Fruit Life, Just berries and many more brands. “Each and every product available at “The Origin” has been selected, understanding the gap in the market in the world of exotic gourmet products. Some of the brands are first time entrants in India and will be exclusively available only at “The Origin” says MrDinesh Shinde, Director of Anusaya Future Fresh. The Origin presents a luxury gourmet destination designed to give your grocery list a world-class lift
Every assortment has been selected by experts in the field. Each segment opens into a world of the finest quality products: A large array of fruits and vegetables, artisanal chocolates, coffees, honey, cheese, dry fruits, snacks, breakfast cereals, ice creams, spices, vegan cheese, vegan meats and many more
Select teas and coffees at The Plantation, pour your honey at The Hive, find your staples in The Field, and pick freshly ground spices in The Mill.
The Cocoa Tree is filled with chocolates, and O Farm is lush with nutritious fruits and vegetables. Stop by The Heritage for the richest dry fruits. At the gifting section, O Amour, you’ll find goodies to surprise your family with an indulgence or put together a gifting hamper for a special occasion.
The Origin promises a retail experience like none other: one that is interactive, curated by experts and with products that are directly sourced from growers with a consistent focus on best-in-class quality. A garden with hydroponically grown herbs, a café with specially designed menus and a space for master class workshops will provide a holistic culinary experience for the discerning food consumer who is evolved and aware of her choices & likes.
The Origin will also offer the most exclusive Gifting section where in-store consultants help select and curate thoughtful gifts from a range of artisanal chocolates, cheese, honey, dry fruits, exotic fruits, snacks and sweets, building cuisine-based hampers for every occasion using custom made packaging products and signature trimmings (wicker baskets, leather trunks & baskets, marble platters and more)culminating in a perfectly designed bespoke gift hamper that would be remembered by friends, family and business partners alike. “There is a lack of variety in the premium gifting space in the F&B Industry and “The Origin” with its variety of gifting options intends to solve the problem by providing an option for every occasion” adds Mr.Dinesh Shinde, Director of Anusaya Future Fresh
Bringing in The Bawa International’s rich experience from the hospitality industry with a consistent focus on research and technology and the sourcing experience of Anusaya Future Fresh who has been a pioneer in the fruit and vegetable industry who have a reputation of consistently getting niche brands into India from around the world. The Origin store makes home-grown thoughtfully sourced produce accessible to the conscious consumer via their own label that focuses on uncompromising quality and freshness. “Food is pivotal to our existence. What we consume, how we consume it and from where we consume from has never been more important than in today’s health & immunity conscious landscape. We want to bring the best to our customers without compromise – as our products and ultimately the consumer’s decisions have an equal impact on our environment,” says Vikramveer Singh Bawa, Bawa Group of Hotels
Corporate Comm India (CCI Newswire)
