Kovalam, June 01, 2024: The Leela Kovalam, A Raviz Hotel, proudly launched its groundbreaking sustainability initiative, “Aaramam: Reduce, Reuse, Recycle is What We Use,” on World Environment Day in 2022. In a testament to its commitment to sustainability, the initiative recently received the prestigious Metro Food Awards 2024 in the category of Environment Friendly Initiative. Embracing the principles of environmental stewardship and responsible hospitality, “Aaramam” epitomizes the hotel’s dedication to creating a greener, more sustainable future.
At the heart of “Aaramam” lies a revolutionary approach to food sourcing and consumption through organic farming. The Leela Kovalam, A Raviz Hotel, has established its own vegetable garden, “Aaramam,” where a diverse array of fresh produce is cultivated using eco-friendly methods. This initiative ensures high-quality ingredients for culinary creations while significantly reducing the hotel’s carbon footprint by minimizing transportation and packaging needs.
What sets “Aaramam” apart is its innovative “farm-to-fork” concept, inviting guests to explore the lush gardens of “Aaramam,” hand-pick their favorite vegetables, and witness the transformation of these farm-fresh delights into exquisite dishes by the hotel’s passionate chefs. This immersive experience fosters a deeper connection with nature and promotes sustainable living practices.
Mr. Asish Nair, Vice President of the RP Group, stated that, “At The Leela Kovalam, A Raviz Hotel, sustainability isn’t just a concept; it’s a commitment to future generations. Through ‘Aaramam’, our organic farming initiative, we’re not just talking – we’re acting. We are nurturing a greener tomorrow. ‘Aaramam’ isn’t just a garden; it’s a symbol of hope. By hand-picking fresh produce and savoring farm-to-fork meals, guests connect with nature and reaffirm their pledge to sustainability. Each seed planted, each meal shared, is a step towards a brighter, more sustainable future. Together, we’re making a difference, one garden, one meal at a time.”
Mr. Ayyappan Nallaperumal, General Manager of The Leela Kovalam, A Raviz Hotel, expressed his enthusiasm for the initiative, stating, “At The Leela Kovalam, A Raviz Hotel, we recognize the importance of integrating sustainability into every aspect of our operations. ‘Aaramam’ exemplifies our unwavering dedication to environmental responsibility and guest satisfaction. By cultivating our own organic produce and offering a unique farm-to-fork dining experience, we are not only reducing our ecological impact but also delighting our guests with fresh, flavorful cuisine.”
The launch of “Aaramam” coincided with the 50th anniversary of The Leela Kovalam, A Raviz Hotel, reflecting its rich history and commitment to innovation. “Aaramam” extends beyond culinary experiences to include farming and agricultural lessons for young guests, fostering a deeper connection with nature.
“Aaramam” is not merely a culinary concept; it’s a testament to The Leela Kovalam, A Raviz Hotel’s steadfast commitment to ESG (Environmental, Social, and Governance) principles. By embracing organic farming and sustainable dining practices, the hotel aims to inspire positive change within the hospitality industry and beyond.
For more information about “Aaramam” and The Leela Kovalam, A Raviz Hotel’s sustainability initiative, please visit www.theleela.com or contact on: 0471 6991111/ 4713051234
Corporate Comm India (CCI Newswire)
