New Delhi, April 24, 2019: Subway® India has unleashed a unique initiative to encourage India to vote enthusiastically in the on-going Indian General Election. As it celebrates its eighteenth year in India, Subway® willoffer18per centdiscount on all orders placed by walk-in guests for three consecutive days in each area going to the polls.
To avail this offer, guests visiting a Subway® restaurant have to simply show their inked finger. The offer is open to guests of all age groups on the day of the voting in their respective zones as well as on two consecutive days thereafter.
General Election 2019 is likely to see a record number of first-time voters exercising their franchise in the world’s largest democracy.
“Seeking to participate in one of world’s biggest events this year, Subway India is celebrating its eighteenth anniversary in India by rooting for responsible Indian citizens, dutifully casting their vote, by offering an 18 per cent off on the total bill amount,” said Mr Ranjit Talwar, Country Director, South Asia, Subway®. “The objective is clear, stepping into adulthood comes with added responsibility and the brand is encouraging and incentivising all citizens who fulfil an important responsibility towards the nation,” he added.
This pan-India campaign is being supported widely by print and social media besides posters and counter cards placed in every participating Subway® outlet to inform the guests.
Subway® began its operations in India in 2001 and currently operates a chain of 640 restaurants across 70 Indian cities. The brand leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious. Subway® provides consumers the freedom to have their submarine sandwiches and salads made as per their liking, using an assortment of fresh veggies and breads. The brand’s USP of freshness, customisation and power of choice continues to fuel its growth in the country.
Corporate Comm India(CCI NewsWire)
