Bengaluru, February 06, 2016: “You are welcome to your intellectual pastimes and books and art and newspapers; Welcome, too, to your bars and your whisky that only makes me ill. Here am I in the forest, quite content.”
That’s how people lived in ancient times… till about half a century ago. Staying close to nature and living a natural, holistic, sustainable life – natural environment, natural food, natural health & wellness practices, etc.
Modern times have brought on a whole new world of modern “lifestyle” problems – fast-paced life, work-related stress, erratic schedules, health issues, perpetual restlessness, anxiety and troubled sleep. Compound that with environmental pollution and intake of fast-food/regular-food cooked with questionable ingredients, and you find that your body & mind have gone totally out of sync.
Hence, the current hue & cry about change in lifestyles and food habits. Old ways of natural holistic living are being discovered. Green surroundings, green living, yoga & meditation, and move towards Naturopathy & Ayurveda are being tried. Sourcing natural foods & products – bringing their smell, taste &flavour with all their earthy, wholesome goodness – is one way of ensuring healthier life. Adding a few wellestablished Ayurvedic products to daily routine is another way of ensuring overall wellness. That’s where Old Forest comes in!
Our Objective
Launched in 2015, Old Forest is an initiative started by a group of new-blood entrepreneurs with leanings toward positive social change. On one hand, we promote local foods & products in urban markets, and support traditional subsistence farmers in rural areas of India. On the other hand, we give boost to our ancient Ayurvedic products, practices and wellness regimes.
Our aim is to keep the products natural, the environment clean, the small farmers sustainably employed, and the consumers enjoying wholesome, healthy lives.
Our Philosophy
We strongly believe that inclusive growth is the way to go if a nation has to develop on the whole. That a good life should not be limited to chosen few. That widening gap between priviledged&underpriviledged eventually creates chaos. That unless sustainable livelihoods can be found for those at the bottom of the pyramid, we can not hope to build a sustainable society.
And that the more natural and earthy aproduct is, the better it is for human consumption, and the less is its impact on environment.
Our Mission
1. To support subsistence farmers living in rural areas and forests.
2. To promote sustainable sourcing of natural resources and respect for environment.
3. To make natural foods & products sourced from rural areas, available to urban populace, amidst the plethora of pesticides and chemicals-infused goods in cities.
4. To encourage reverse rural migration, providing incentives to farmers to stay home and till the land, and not leave in search of better employment opportunities.
5. To bring satisfaction to city dwellers that they are consuming healthy & sustainable products.
6. To promote traditional knowledge & techniques of Ayurveda – they are invaluable, mastered through generations.
How We Work?
We establish close, mutually trustworthy relationships with few, well-chosen local suppliers in rural regions, who share our vision of inclusive growth. They make surethey source only natural, good quality products from small-scale farmers of the region. Our products undergo minimal processing needed to make them ready-to-use and to secure their quality & effectiveness long-term.Then they are packed & sealed at location to keep them fresh for long, and to preserve their wholesome goodness.
Why Old Forest?
In today’s fast-paced world, where health concerns over excessive use of chemical fertilizers & pesticides are much prevalent, Old Forest is bringing natural &Ayurvedic products in all their earthy goodness to consumers – products that are good for you, good for the environment, and good for the community that grows them. Now spread the natural goodness of Old Forest to your loved ones. Delight them this Diwali with our products…
Clove & Cinnamon Body Lotion
Exotic are these spices, and exotic is exactly how you would feel after applying this light, creamy body lotion made from clove flower buds & cinnamon bark. Suitable for all skin types, the glycerine&aloe-vera content keeps your skin well-moisturised & nourished. Clove is an aphrodisiac and its fragrance eliminates exhaustion, soothes senses and relieves stress. Cinnamon stimulates blood vessels and improves skin’s collagen levels, so signs of ageing reduce and skin appears plump. The intoxicating scent would linger long after the application.
How to Use: Apply generous amounts all over your body soon after taking shower, to lock in the moisture. Massage in circular motion till the skin absorbs the lotion fully.
Clove & Cinnamon Bathing Bar
Refreshing, soothing and nourishing – are some of the effects your skin would experience after using this bathing bar for the first time. Supple, youthful skin that stays hydrated long term are the benefits you would experience over the next few days. Clove is an aphrodisiacand its fragranceeliminates exhaustion& fatigue,soothessenses and relieves stress. Cinnamon stimulates blood vessels and improves skin’s collagen levels, so signs of ageing reduce and skin appears plump.
How to Use: Moisten your body with water. Lather your skin well with the bathing bar for a couple of minutes and wash off with water.
Apricot Face Scrub
Apricots contain high levels of carotenoids (Vitamin A) and powerful antioxidants to nourish skin. Suited for all skin types, this exfoliating formula can be used on face to scrub off dead skin cells, white- & black-heads, deeply cleanses pores and gives skin a clean, glowing texture and a smooth feel. 100% natural, this scrub helps improve skin tone.
How to Use: Moisten face with water. Mix a teaspoon of scrub with raw milk or rosewater. Apply on face with fingertips in light circular strokes for 5 minutes. Do not make contact with eyes. Leave on skin till dry. Rinse face with water. Apply a gentle moisturiser afterwards for best results.
Beeswax Lip Balm
Beeswax is a natural wax produced by honeybees. A natural lip conditioner that smoothes&moisturises lips, nourishes them and makes them appear soft and full. Especially effective on dry, chapped lips, as it brings them back to their supple, luscious state. Old Forest’s Beeswax Lip Balm has a mild, delicate Calendula fragrance, making it smell absolutely delightful, and appropriate for use at all times of the day.
How to Use: Apply liberally on lips with clean fingertip asoftenasneeded,particularlyin dry, cold or windy conditions. Press lips together to spread evenly.
Corporate Comm India(CCI Newswire)
