New Delhi, February 01, 2018: Millennials on the move
Millennials love to travel. Call it a fad or a feature that defines an entire generation, not only do they travel more often but also with more passion. Their approach to travelling is that of an explorer, always seeking new experiences that are memorable and, more importantly, shareworthy.
With Millennials all set to become the biggest customer segment for hotels, it is not just about offering high speed internet and the whole range of amenities anymore. Your space also has to have the right vibe and feel – a quality that may be hardest to define, but one that also makes the most difference.
Vibe is everything
True to the spirit of experience-seekers, Millennials seek out stays that are cool, vibrant and unique enough to find a spot on their Instagram feed. And they would much rather stay at a place that offers local flavours than global norms. In the face of these changes, hoteliers need to come up with innovative ways to keep their spaces hip and dynamic without burning a hole in their pockets. And art seems to tick all the right boxes.
Art it up
Nothing can set the tone of a space more easily, and effectively, than a well-chosen work of art. At a time when travellers don’t want to stay at the ‘same place’ twice, a curated mix of wall art, murals and installations can go a long way in helping your space stay fresh, vibrant and relevant for the experience-seeking globetrotter. Instead of renovating an entire room, installing a piece of art by a local artist can evoke the same vibe but at way lower costs. Not to mention common spaces like lobbies that have an added importance for Millennials from the point of view of relaxing as well as socialising. More importantly, Millennials have a deep appreciation for art, design and aesthetics. If you come across as someone who values art and promotes it at well, they’ll show you the love for sure.
Keep it fresh
While a lot of hoteliers appreciate the importance of art in their spaces, the upfront cost involved in sourcing quality art proves to be a deterrent. As a result, a lot of them end up compromising on the kind of work they let into their spaces. And with trends and tastes constantly evolving, there is the added concern of one’s acquired works of art losing their charm after a short while – and thus calling for another round of investments. That’s where a service like art-on-subscription makes a lot of sense. Not only do such services take away the burden of ownership but also offer the option of refreshing your collection at regular intervals. This means the spaces that stay fresh, vibrant and in-sync with the ever-evolving tastes of the new-age traveller.
“The role of art in helping hotels crack the right vibe is now more important than ever. And given the Millennials’ love for aesthetics, it is something that just can’t be ignored. The real challenge here is to meet the needs of this new-age traveller without disrupting one’s balance sheet. And those who get this right stand to benefit the most.”, says Shakti Swarup Sahu, Co-Founder of Floating Canvas Company, India’s first art-on-subscription service.
While the Millennial travellers’ quest for the right vibe has thrown up a new set of challenges for hoteliers, the right art at the right price may just hold the key to that favourable social media mention, stellar customer review and the elusive repeat visit.
Sounds like worth a shot.
Corporate Comm India(CCI Newswire)
