Bengaluru, February 06, 2016: In a landmark move, Italy’s Bertolli Olive Oil has appointed leading culinary expert and Celebrity Chef Ranveer Brar as their first Indian brand ambassador for its olive oil portfolio in Indian shores. A global market leader in olive oil, Bertolli is owned by Deoleo, the biggest olive oil company in the world.
One of the most popular faces on Indian Television, Masterchef India judge and Celebrity Chef Ranveer Brar is famous for representing Indian food across the globe with over 20 years of experience in the food industry and more than 10 years at kitchen management positions across Indian and USA. One of the most celebrated Indian chefs across the world, he is renowned for his knowledge about the history of food, his expertise in various world as well as regional cuisines and also his proficiency in food styling and food photography, coupled with an unmatched passion for food that is healthy and delicious.
“Olive oil consumption is growing worldwide every year and India is one of the countries with great potential. Ranveer’s contribution to the brand will be via multiple innovative marketing campaigns that will demystify cooking with olive oil in an Indian scenario and attract a new generation to the kitchen in a fun and easy way. Bertolli is an international food brand with its core product range of olive oil, which comes in 3 types for different uses: Extra Light and Classico, which are suitable for high heat cooking and Extra Virgin, which is recommended for cold dishes such as salad or bread dips” says Riddhi Kapoor, Deoleo – India Brand Manager.
Speaking of the association, Chef Ranveer Brar says , “Bertolli Olive oil is not only a delicious flavoring, it is healthy too. With inherent benefits that fully match today’s growing needs for a nutritious lifestyle, the benefits of olive oil have been seen in the Mediterranean Diet for centuries and the oil can naturally lend itself to Indian cuisine with scope for great creativity in the kitchen. Olive oil is one of the most dynamic and healthy contributors in the food sector today and I am honoured to be associated with Bertolli’s core values of quality and consistency.”
“We are committed to making India aware of olive oil’s benefits and its suitability for all Indian cuisine. It was only natural for us to induct Chef Ranveer Brar as the ambassador for our olive oil portfolio in India. His fresh and bold culinary style, his ability to transform a regular dish into a gourmet recipe with his twist and take on ingredients makes him an extraordinary Chef. His vast knowledge on Indian food and cuisines, with his widespread international exposure makes a great blend for the brand. Add to the mix his charming, passionate, and accessible personality and we have the perfect combination for Bertolli. We are looking forward to work with him ,” says Susana Toribio Bustelo, Deoleo – India Country Manager.
Valued world over for over 150 years, Bertolli is the World’s No 1* Olive Oil Brand that traces its roots to Francesco Bertolli (year 1865) in Tuscany Italy and has now expanded into a global brand which is both authentic and contemporary. Bertolli values simplicity, authenticity and flavour and wants to continue to bring these values to your family table in India, for years to come.
Corporate Comm India(CCI Newswire)
