Association with ‘Help Age India’ for the campaign to highlight the plight of 9 crore elderly people
Launched a short film to promote the campaign, #GrillForACause on digital & social media platforms
Bengaluru, April 05, 2018: Barbeque Nation, India’s leading casual dining restaurant has launched a digital campaign, #Grill For A Cause, to celebrate the occasion of operating more than100 outlets in the country. Launched in association with ‘Help Age India’, a not for profit organization, caring for disadvantaged elderly citizens, the campaign aims to spread awareness and raise funds for supporting their cause.
Barbeque Nation embarked upon a unique initiative to celebrate its success by giving back something to the society. It has initiated a week long event from 28th March to 3rd April, calling upon people to dine at the restaurant and join the enterprise in making a contribution which would be channelized through the NGO to support the elderly in need. The organization will also contribute a rupee each for engagement on social media using the hashtag campaign, being promoted on Twitter, Facebook and a microsite, www.mybarbequenation.com, created for the same.
Barbeque Nation has launched a 95 second film to highlight and strengthen the cause, which is being promoted on digital and social media.
Corporate Comm India(CCI Newswire)
