Gurugram, May 19, 2025: ALIVAA HOTELS &RESORTS proudly announces the addition of JAWAI PALASH, a captivating new property nestled in Jawai, Rajasthan to its esteemed portfolio. This is the 9th signing for ALIVAA Hotels & Resorts, further enriching its diverse range of offerings under the ALIVAA and HOFTEN brands.

This latest venture underscores ALIVAA Hotels & Resorts’ unwavering commitment to strategic expansion and its vision of delivering distinctive and superior hospitality experiences throughout India.

This hotel is signed in collaboration with CIN Digital Mar-tech company. Their founder – Parvinder Singh shared his enthusiasm for this growth stating: “Jawai presents an extraordinary fusion of rich heritage, authentic culture and untouched wilderness inviting travellers to discover the true spirit of Rajasthan beyond the well-trodden tourist paths. We are very excited to partner with ALIVAA Hotels & Resorts to participate in their vision of showcasing India’s hidden treasures to a wider audience”

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business), echoed this sentiment, remarking, “Jawai is truly a hidden gem within Rajasthan, and we are delighted to present a sanctuary that embodies its natural splendor while providing world-class hospitality. Our partnership with JAWAI PALASH enables us to craft an environment where guests can effortlessly reconnect with nature without sacrificing any element of luxury. We are confident that this resort will deliver an unparalleled experience within one of India’s most breathtaking settings, seamlessly blending adventure and refined comfort.”

ALIVAA Hotels & Resorts was started by Vikramjit Singh, the erstwhile President of Lemon Tree Hotels along with his colleague Inderpal Batra and have ambitions to reach an ambitious milestone of 50 hotels in 5 years. Vikram further added: “Our team is wholeheartedly committed to delivering outstanding service and crafting truly memorable moments for our guests. The tastefully crafted rooms which reflect the timelessness of Rajasthan to the gourmet dining experiences to exclusive wildlife excursions, every facet of JAWAI PALASH has been meticulously designed to surpass expectations. The inclusion of JAWAI PALASH within the ALIVAA Hotels & Resorts collection represents an exciting progression in the group’s mission to provide a diverse spectrum of premium hospitality experiences in remarkable and alluring locations across India.

Corporate Comm India (CCI Newswire)