New Delhi, June 02, 2016: Signs agreement to manage Novotel Ambassador Seoul Dongdaemun Hotel & Residences with KT Estate, a subsidiary of the innovative telecommunications company KT Group
– The hotel, which will be KT Estate’s first international hotel in South Korea, will be managed by Accor Ambassador Korea, the largest global hotel operator in the country.
– The top floors of the 528-room hotel will have a rooftop pool, two bars and other attractions, ensuring its position as a new Seoul landmark.
– The “smart” hotel will be equipped with KT Group’s cutting-edge network and energy management technology, making it the first of its kind in the country.
Accor Ambassador Korea announces plans to open Novotel Ambassador Seoul Dongdaemun Hotel & Residences in 2018 in Seoul, South Korea, close to the popular Dongdaemun Shopping Town and Dongdaemun Design Plaza. The hotel represents the 27thhotel signed by Accor Ambassador Korea, which is expanding its network to 27 hotels and 7,500 rooms by the end of 2019 from the current 17 hotels and 4,300 rooms in Korea. The expansion further enhances its position as the largest international operator of hotels in the country.
The hotel, which is part of the midscale Novotel brand known for its spacious modular guestrooms, commitment to guest wellbeing, meeting facilities, children’s offerings and attentive service, will feature 334 hotel rooms and 194 serviced residence units, the latter equipped with full kitchenettes to meet the needs of leisure, business and family guests for both short- and long-term stays. Guests will enjoy an array of facilities, including a restaurant, event space, fitness club and sauna. The top floors will be the hotel’s main attraction with a sky lobby and bar, rooftop pool and adjacent outdoor bar, creating a new landmark destination in the city for visitors and locals alike.
Maximising guest comfort and enjoyment,Novotel Ambassador Seoul Dongdaemun will be a “smart” hotel, equipped throughout with KT Group’s innovative infrastructure, including its Internet of Things network technology featuring KT Giga Internet and WiFi at a high speed of 1Gbps, internet protocol television, and widespread smartphone-based technology. It will have a centralised energy-control system in the form of KT MEG (the KT Micro Energy Grid) and LED sensor controls, making this the first hotel in South Korea where energy is so efficiently managed.
The hotel’s interior design will be undertaken by SODA (Thailand), the award-winning firm known for its creation of N’Room, the new guest room concept for Novotel offering a universal, more customizable design to better address the need of guests and individual hotels. SODA has previously created designs for AccorHotels’ sister brands Sofitel and Pullman.
Mr. Patrick Basset, Chief Operating Officer of AccorHotels Upper Southeast and Northeast Asia, said the management agreement comes at an auspicious time, particularly for AccorHotels, whose global headquarters are in France. “This is a special year for South Korea and France, which are celebrating the 130th anniversary of their diplomatic relations. The new hotel also reflects the successful partnership between AccorHotels and Ambassador Hotel Group, which combine global brands and standards with local expertise, enabling an unrivalled ‘glocal’ hotel-management system that is ideal for the Korean market.”
Mr. Kwon Tae-wook, Chief Representative of Accor Ambassador Korea, said, “We are delighted to partner with KT Estate on this large-scale hotel project development in Dongdaemun, Seoul. The hotel will have a positive impact on tourism infrastructure and the local economy together with Dongdaemun Shopping Town, Dongdaemun Design Plaza and Doota Duty Free Shop.”
AccorHotels, which is the largest and fastest growing international hotel group in Europe and Asia Pacific, opened its first hotel in South Korea 26 years ago with Ambassador Group, a pioneer in the local hospitality field. The two companies then formed the joint venture Accor Ambassador Korea, which now manages hotels in six cities under the brands Pullman, Novotel, Mercure, ibis Styles, ibis, and ibis Budget.
Corporate Comm India (CCI Newswire)
