By ManbeerChoudhary, Founder President of Hotel and Restaurant Association of Haryana (HRAH) and chairman-cum-managing director of Jewels Group of Hotels
The Indian hospitality industry has undergone a significant transformation over the past few years, with the rise of independent and boutique hotels. These hotels, with their unique offerings and personalised services, have captured the attention of leisure travellers. But in the post-pandemic-era, they are playing a pivotal role in shaping the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Bleisure (business + leisure) segments.
According to a KPMG report, India is now a US$ 30 billion business travel market and expected to more than triple by 2030. As per FMI report, the global Bleisure market is expected to reach nearly US $ 594.51 billion in 2023.These numbers are a testament to the fact that there is a growing demand for authentic MICE destinations amongst India Inc. Also the next-gen business travellers are willing to look beyond the standard luxury hospitality offerings.
One of the reasons behind the rise of independent and boutique hotels in the MICE and Bleisure segments is their ability to offer uber-luxury and authentic experiences with utmost flexibility. These hotels are not just the places to stay, but they present an entirely different experience catering to the needs and preferences of their guests. From personalised check-ins to curated dining experiences, these hotels are redefining the way business travellers perceive hospitality. Post-pandemic, MICE planners and business travellers are not only looking for safe and hygienic accommodations but also the added advantage of customised unique experiences that are not available in big hotel chains.
India Inc.has taken notice of these independent hotels and has started choosing them over big hospitality groups for MICE events. These hotels offer a refreshing change from the traditional chain hotels that are often associated with generic experiences. They provide an opportunity for companies to host events that are unique, memorable, and reflective of the company’s brand values. Additionally, independent hotels offer a level of exclusivity and privacy that is often missing in larger chain hotels.
The growth of independent and boutique hotels in the MICE and Bleisure segments is being driven by a number of factors. Firstly, these hotels are able to offer a high level of customization to their guests. They are able to personalise their offerings to suit the needs and preferences of their guests, creating a unique experience that is tailored to each individual. Secondly, these hotels are often located in non-traditional destinations, away from the hustle and bustle of the city. This allows guests to experience a different side of India, one that is often missed in traditional chain hotels. Lastly, independent hotels are able to offer a level of exclusivity and privacy that is often missing in larger chain hotels. This is particularly attractive to companies hosting events that require a level of confidentiality.
Independent and boutique hotels are redefining the hospitality experience by offering a range of unique amenities and services. They are becoming popular destinations for weddings and local tourism as well. These hotels provide an intimate and personalized setting for weddings, catering to the needs and preferences of the bride and groom. Local tourism is also on the rise as these hotels as they are often located in non-traditional destinations, offering guests a chance to delve deep into different cultures and traditions.
Looking ahead, the future of independent and boutique hotels in the MICE and Bleisure segments looks bright. These hotels are able to offer a level of customization, luxury, and privacy that is unmatched by traditional chain hotels. Additionally, they are able to provide a unique experience that is reflective of the culture and heritage of the destination, something that is becoming increasingly important to travellers. As the world becomes more connected, travellers are looking for experiences that are authentic and reflective of the local culture.
As the demand for experiential travel and unique stay options continues to grow, independent and boutique hotels are well-positioned to meet this demand. In the coming years, we can expect to see more independent and boutique hotels emerge in India, offering a range of unique experiences that cater to the evolving needs and preferences of travelers. These hotels will continue to redefine the way travellers perceive hospitality, creating a new standard of luxury and exclusivity that will transform the Indian hospitality industry.
I believe that the growth of independent and boutique hotels in the MICE and Bleisure segments is reshaping the Indian hospitality industry. And I am proud to be a part of this transformation and excited about the future of the hospitality industry in India. This rise of independent and boutique hotels will not only benefit the industry but will also contribute to the growth of the Indian economy by attracting more business and leisure travelers to the country.
