New Delhi, October 28, 2021: At Kocoatrait, we have come to firmly believe that transparency is a key component and commitment in the pursuit of sustainable growth and an answer to the climate change crisis. With an aim to increase transparency, Kocoatrait now publishes the cost breakup of each of their chocolate bars for consumers to access easily on their website (below is a picture). Kocoatrait has experienced that being transparent solves a lot of business problems quite easily and helps to focus on priority issues that concern climate change.
Kocoatrait, a zero waste, paper/plastic free, handcrafted, single origin, sustainable luxury and India’s 1st bean to bar chocolate contributing to the circular economy announces consumer price transparency for the 1st time in the history of bean to bar chocolate! “As bean to bar chocolate makers, we are totally committed towards being fair, transparent and an open book to our farmers and consumers. Our consumers trust us to produce high quality and planet friendly chocolates and we would like to set a precedence in this growing bean to bar industry globally” says L Nitin Chordia, India’s 1st certified chocolate taster and Co-Founder of Kocoatrait.
Kocoatrait has approached this extreme transparency initiative as a very logical step towards building trust/loyalty among consumers, an incentive for new bean to bar entrepreneurs in India and a driving force to propel the pace of the nascent but fast growing bean to bar chocolate industry in India.
“We dwelled over this for many weeks and we realise the potential downside to this and the insecurities this causes in a traditional business mindset. However, the pros outweigh the cons and as a forward thinking sustainable brand, we decided that this kind of transparency is necessary to remain relevant to the evolving consumer needs and business environment. We decided to keep the consumer needs as priority. This is an industry 1st effort and the aim is to respond to consumers seeking to lead a sustainable, eco/planet friendly and zero/low waste lifestyle” says Poonam Chordia, Co-Founder, Kocoatrait.
“Trust helps us build consumer loyalty and makes it easier for businesses to focus on other priority issues. We would like to give consumers enough reasons to trust and recommend us. This fits into our strategy quite easily” says L Nitin Chordia. On our website, Kocoatrait already published the amount (in kgs) of single use plastic our consumers have helped them save from being deposited into landfills by patronising their chocolate brand and this cost break up is an extension of their efforts.
The details of our cost breakup is available in each of our product pages of our regular consumer range at: https://cocoatrait.com/product-category/shop/kocoatrait-chocolates/
The link to ordering festive gifts is: https://cocoatrait.com/product-category/zero-waste-gift-boxes/
Also read: Why choose bean to bar chocolate made in India?
Find out what makes Kocoatrait chocolates guilt free, sustainable, zero waste & planet friendly! Click to read: cocoatrait.com/about-us/
Corporate Comm India (CCI Newswire)
