Gurgaon, March 01, 2016:, a leading provider of group accommodationsolutions, announced the formation of its Advisory Board and the appointment of three accomplished business leaders to the board.

Sushma Gaikwad, Director, Ice Global ; Prasanto K Roy, Head of Media Services for Trivone Digital Services and Shishir Shrivastava,Joint Managing Director at The Phoenix Mills Ltd; will form the company’s Advisory Board. Advisory Board will work with the Senior Management at to provide direction and support on tacticalenterprise as the Gurgaon-based company pushes for accelerated business growth and expanded services.

As members of the board, Sushma Gaikwad, Prasanto K Roy and Shishir Shrivastava will work in collaboration with the leadership at to develop business strategies, chalk out innovative product plans and identify new market avenues for the company.

“We are delighted to announce the formation of our Advisory Board. I am sure these industry experts will add to the acumen of EasyGroupBook and prove to be a valuable asset for us, as we foray into an accelerated business mode of growth, expanding our outreach in the market”, said Rajat Malhotra, Co Founder of He added, “We welcome Sushma Gaikwad,Prasanto K Roy and Shishir Shrivastava to our Advisory Board. All of them are reputable leaders and mentors and it is exciting to welcome them to the family. I have no doubt that their years of experience in different fields and their combined expertise will be of great help to our organization.”

Sushma Gaikwad is an entrepreneur with varied experience in the industries of luxury sales, event management, corporate identity implementation process and learning & development respectively. She started off in 1987 in Luxury sales for a premium furniture & furnishing brand and went on to work with Wizcraft International Entertainment., working closely with the pioneers in the Event Industry in India. She then and specialized in corporate identity implementation processes with Sista’s and Wolff-Olins in the U.K. In the year 2000, Sushma co-founded Ice Global which is an experiential convergence company that specializes in experiential strategy, campaign management and event execution roll-outs. Sushma is also the founder of IGM which is an organization that specializes in breakthrough therapy and works towards enhancing attitude and skills through the use of experiential & Neuro-linguistic techniques.

Shishir Shrivastava is the Joint Managing Director at The Phoenix Mills Ltd (PML). He has handled a varied portfolio, has relevant experience pertaining to the entire life cycle of real estate assets including malls, hotels and offices As the Group CEO, Shishirwas instrumental in the development of PML’s real estate assets portfolio. He is presently driving strategy, business development and capital raising for the group.

Prasanto K Roy, a tech journalist for over two decades, writes and speaks on tech, digital and green issues, for NDTV, BBC, and others. He is head of media services for Trivone Digital Services. He was president and chief editor at CyberMedia for over ten years. At CyberMedia, he held various leadership positions across 23 years. He has written for many publications, sites and wire services such as IANS, BBC News, Al-Jazeera, CyberMedia, HT, TOI, Mint, ET, BS, etc.

Corporate Comm India (CCI Newswire)