Bengaluru, April 25, 2016: Victorinox, the makers of the Original Swiss Army Knife ensure perfection and finesse are integral to all their products. The right tools always make the job at hand more pleasurable, especially in the kitchen. And that’s why Victorinox is focused into creating household and professional knives that are aesthetically designed and are functionally accurate. Whether you use it in your first class restaurant or in your home kitchen, you’ll feel like a pro with every slice, dice and chop. The detailed attention to quality, functionality, innovation and iconic design have helped Victorinox solidify its position in these ever-changing dynamics of the current market. Today, as a global company, it provides six categories of products: Swiss Army Knives, Household and Professional Knives, Watches, Travel Gear, Apparel and Fragrances. A perfect blend of technology and tradition, these products are highly acclaimed and are used extensively throughout the world.
Taking forward this long standing association, Victorinox now announces Celebrity Chef Ranveer Brar as the Brand Friend. A host/judge for several TV shows (most popularly Snack Attack, Ranveer’s cafe, The Great Indian Rasoi and MasterChef India- season 4), Winner of the best chef on TV award at the Indian Telly Awards 2016 and Most Stylist Chef at GQ’s Most Stylish 2016, a food stylist and a brilliant chef by principle, Ranveer Brar has several accomplishments up his sleeve. Always looking out for innovative ways of making cooking a pleasurable and comfortable experience, an excited Ranveer said, “I am very excited to be on board with Victorinox. I have always used the knives and have a lot of respect for the brand’s finesse, craftsmanship and attention to detail. Victorinox has a lot to offer to Indians in general and cooks in particular (whether amateur or professional). My first interaction with Victorinox watches and travel gear, albeit recent, has me very impressed as it combines functionality with a unique sense of precision and style. ”
Speaking about the association, Colonel Chandhoke, Managing Director and CEO of Victorinox, said, “As a brand we have always developed household knives that are ergonomically designed and exceptionally sharp, as we realize the importance of functional cutlery in the kitchen. Ranveer was a natural choice for Victorinox owing to his innovative and fresh approach to culinary arts.’’
Victorinox knives are available across the country at all Homestop, Home Centre and Foodhall outlets.
Corporate Comm India(CCI Newswire)