Mumbai, July 10, 2016: Good things call for a repeat and Privilege Industries Limited (PIL) understands it perfectly. A premium spirits company based in Maharashtra, PIL announces the launch of its first grain-based premium whisky, Repeat, targeted towards the age group 25 – 35 year old men and women. Repeat is meticulously crafted to provide a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs.

A premium blended whisky, Repeat is a full bodied palate with hint of toffee and vanilla, making it true of its Speyside lineage. The aroma has clear tones of dry peated malt character of the western islands of Scotland. These characteristics are finally blended by the master blenders to immaculate perfection and provide you taste unlike any other.

The launch phase of Repeat will see the brand being made available in most visited pubs, bars, wine shops and restaurants in target markets throughout the Maharashtra region which includes Mumbai, Pune, Nasik, Aurangabad, Ahmednagar, Thane, Kolhapur, Satara and Solapur.

With the launch of the brand, PIL aims to create a niche segment for itself with the taste, pricing and packaging of Repeat which is sure to appeal to the target group as this exquisite blend is bottled in attractive, tall and thin bottles, available in three different sizes – 750ml, 180ml and 90ml, prized at Rs. 670, Rs. 165 and Rs. 85, respectively.

Speaking about the launch, Mrs. Anu Dewan, Business Head, Privilege Industries Limited said, “With the launch of Repeat, Privilege Industries Limited takes its first step into the world of premium whisky. Repeat is carefully crafted to delight the palates of those seeking a smooth, flavourful taste of a superior blend of scotch and Indian malts. We aim to create a niche for the brand by targeting young men as well as women.

Privilege Industries Limited (PIL) is built on a foundation of high quality, best practices and cutting edge technology. Forte in distilling and brewing, PIL stands tall with a strong backing from its promoters, the Mumbai based Dewan family. PIL is set to expand its horizons by setting up breweries and distilleries pan India in the near future.

Corporate Comm India (CCI Newswire)