Bengaluru, May 24, 2017: OYO, India’s largest hospitality company, today introduced its mid-market offering Townhouse in the city and plans to launch 25 more in the tech hub by the year end. With the first Townhouse in Karnataka, OYO will break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape. Brefing reporters, Oyo Coo Abhinav Sinha said the company had so far set up 7 such hotels in locations in Guargaon, Delhi and Hyderabad and the network would be expanded to 250 locations across the country. In the city, after its first in Indira Nagar, OYO plans to expand Townhouse hotels at other popular locations in the city including Koramangala, MG Road, Trinity Circle and Marathahalli. Priced at Rs 2500 and upwards, Townhouse provides a unique hospitality experience in the heart of popular neighbourhoods, he said. ‘OYO Townhouse utilises our state-of-the art technology and patented processes to deliver a unique hospitality experience. Its ‘neighbourhood’ connect is a result of understanding that Millennials like to switch seamlessly from work to play.’ He said the hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. The company undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers, he added. OYO entered Karnataka in September 2014 and today partners 500 hotels with over 6000 rooms in the standardized budget segment. Mr Sinha said the company was also entering into a partnership with KSTDC to operate a few of the Jungle Lodge Resort (JLR) properties. Founded in 2013, OYO is India’s largest hospitality company operating 7000 hotels and 70,000 rooms in more than 200 Indian cities.
United News of India