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BANGKOK, Nov 15, 2014- Centara Hotels & Resorts has announced that it will further expand its presence in Krabi by the addition of a Centra value brand hotel in the province – Centra Phu Pano Resort, Krabi.

Centara, Thailand’s largest operator of hotels will thereafter feature three of its brands in Krabi, extending its reach across a range of tourism market segments.

The management contract was signed at the Centara head office in Bangkok on October 29th 2014 with owning company Chok Dee Suk who beside their hotel interest are the family who own the Vogue Department Store which has been operating more than 20 years. Centra Phu Pano Resort is expected to open in mid-2016.

“With its location in Ao Nang close to shops and entertainment spaces this resort sits in a unique location for our guests” says Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.

"The area of Ao Nang is very popular with visitors, and we are delighted to be opening another hotel here.

“Since we opened our 5 star resort in Krabi in 2006 we have built an excellent reputation and have a strong customer base allowing us to so to expand and add more resorts including Pelican Bay earlier this year. I’m very proud that Centara Hotels & Resorts is trusted by investors and we believe this newest property will also be very successful.”

Chris Bailey, Senior Vice President for Sales and Marketing at Centara Hotels & Resorts, says that “Centara has a strategic expansion plan for the south of Thailand, with currently three different brands across the region to cater for specific market segments”

“Opening a new resort in Krabi gives us extra strength in the Southern Thailand market, and extends our range in the value sector.”

Centra Phu Pano Resort will have 158 rooms featuring a series of Family Rooms and connecting rooms especially designed and suitable for the Family market - all day restaurant with bar – a Meeting Room of 150m2 – a Fitness Centre and Swimming pool with separate children’s pool. The resort is conveniently located in Ao Nang and is just a short drive from the beach, shops and restaurants and is where many boats are available to take guests to the Islands.

Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 48 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 26 resorts in Maldives, Vietnam, Bali, Sri Lanka, Mauritius, Ethiopia, Qatar, Laos and Oman brings the present total to 74 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 30 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travelers who predominantly make their bookings via the Internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.

PHOTO: Suthikiati Chirathivat (center), Chairman of the Board of Centara Hotels & Resorts and Prawith Deechaisatetha (3rd right), Chairman of Chok Dee Suk Company Limited shaking hands after signing a hotel management agreement for Centara to manage the new Centra Phu Pano Resort Krabi. The ceremony took place at M23, Centara Grand & Bangkok Convention Centre at CentralWorld.

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