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London, Nov 05, 2014 - Speaking at the Seychelles stand at World Travel Market in London today and welcomed by its Minister of Tourism and Culture Alain St. Ange, the President of the International Coalition of Tourism Partners (ICTP) Professor Geoffrey Lipman and Chairman Juergen T Steinmetz announced that the organization would launch, a radical new “Green Growth 2050” learning system, designed to help small and medium businesses increase their responsiveness to climate change, shift to renewable energy and grow sustainably.

Minister St. Ange, said that “2015 will see Heads of State Summits on Climate Change and on Sustainable Development Goals that will set new patterns of human behaviour for the rest of the century.

It is important for the Travel and Tourism Industry to be in the forefront of that positive change and that small businesses that make up 80% are given the support they need to play their part.” He added that “Island states, for whom tourism is a key socio-economic driver are particularly exposed, so we are very pleased to support this initiative”

Steinmetz said that “Green Growth and Quality, for destinations and their stakeholders is at the core of ICTP. We try particularly to support the small and medium sized players, which is why the new learning system will both help them move along the green growth path and allow them to show their commitment. We intend to promote this strongly”

Lipman, co-author of books on Green Growth and Travelism, said “Almost 20 years after the launch of the first wave of travel and tourism industry green programs and awards, here at World Travel Market, it is a fitting place to announce a new small business focused initiative. The new system will rely heavily on cloud based distance learning and will not only incorporate evolving tourism norms but also incorporate key elements of Green Growth strategy from outside the sector – developed in the UN Global Compact, UNEP, ILO, OECD and the like.

It will be simply presented and accessed, so that companies and employees can easily understand how their efforts can make a real difference to their own future and the communities in which they operate. And how they can be part of the change”. Forimmediaterelease.net

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