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Hyderabad, September 29, 2014 - Hospitality chain The Best Western Group today announced the opening of a entry level three star property Ashoka Hitec City in the IT hub of Hyderabad and outlined plans to set up 10 more during the year.It currently operates 28 properties and expects this to go up to 38-40 by March next year and to take it up to 100 properties by 2017.

Gaurav Sarin, Associate Vice President, Business Development Best Western India, said, “Hyderabad is rich in Indian heritage with a fusion of modern culture. The city has great potential and has witnessed tremendous growth in the IT and Pharma sector. Best Western Ashoka Hitec city is a step towards the fortification of our commitment of bringing the best to this city.”

“Over the years we have added hotels at various locations in India and overseas which have become industry benchmarks. We are confident that Best Western Ashoka Hitec City will become the finest business hotel perfect for discerning travelers and people on the move.”

The 48-room hotel has been positioned to offer business, leisure and conferencing facilities.

Karteesh Reddy Madgula, Executive Director, Progressive Hotels and Best Western Ashoka & Best Western Ashoka Hitec City, said: “With the opening of Best Western Ashoka at Hi-Tec City we want to offer perfect business and leisure destination for all our guests with warm, caring and personalised service. Our new property fuses functionality, aesthetics, technology and the right mix of service to offer customers greater control of their environment.”

“This is our second hotel in the city under the Best Western Ashoka umbrella and we plan to open more hotels in Telanagana and Andhra Pradesh,” he said.

Best Western India, part of the US-based Best Western International Inc, has presence in 51 properties in operation and under development in India. Business Line

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