Category: Business

Gurgaon, July 07, 2016: PioneerChef.com, India’s leading food and chef e-magazine, today relaunches with a sleek responsive design that’s aesthetic, dynamic and feature-rich. The new e-magazine is the result of a research-backed blending of contemporary food culture with new-age media.

The digital magazine has been made more dynamic and responsive in view of the increasing trend of mobile and tab browsing. In last six-eight months, the site’s traffic data analysis indicated an increasing percentage share of visitors who liked to check out PioneerChef.com (or PC) on various screen sizes of different devices. That is when the team decided to come up with the cleanest responsive design that allows readers to seamlessly browse the website on any device. With the new search engine optimized version, PC has already started gaining additional mileage.

The e-magazine has primarily been rethought and rebuilt for food lovers, and not food elitists alone. PC’s new food philosophy is not about anything too fancy or complicated; it’s just about great recipes that are as fun to cook as they are to eat. “Whether you are figuring out what to cook for your kids or wondering where to host that perfect anniversary party, with its new content that’s conceptualised and written by a new set of writers and food critics, PioneerChef.com is all you need to cook or eat anything yummy!,” said Editor and CoFounder Lovejeet Alexander.

Food lovers can also get in the groove with the e-magazine’s recently launched Gigs and Nightlife section. The Indian music scene is now getting livelier than ever with various night clubs, pubs, comedy clubs, and live bands performances happening across the country. PC will now be your guide to the best gigs and nightlife events in town too with event listings, reviews and rating.

Talking about the new avatar of PioneerChef.com, Celebrity Chef RanveerBrar said, “Team PioneerChef has done an excellent job with their new version. They’ve not just crafted engaging content on food and chefs, but also worked on the e-magazine’s visual appeal. The final product is both aesthetic and appetizing! I look forward to doing many more stories with them.”

The e-magazine will soon enable local language translations and introduce an attractive mega menu and navigation bar to further enhance user experience. While much can’t be revealed as yet, the digital platform is also working on some innovative brand extensions that should revolutionise the food and media industry in India.

Corporate Comm India (CCI Newswire)

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