Category: Business

Integrated offering to provide 360 degree analysis of guest reviews and competitor performance

Bangalore, Oct 16, 2015 – RezNext, the world’s only true real-time enterprise distribution technology and profit management company,has announced its partnership with RepuFact TM, a business division under Good Hotel Network, providing guest intelligence and analytics based on online reviews.

RezNext’s hotel network will now have access to smartanalyticson guest feedback and can dissect the data into KPIs by source, sentiment, geography, demography and assign them to specific departments to act on. The RepuFact dashboard will be integrated with the RezNext Distribution Intelligence Application, allowing customers to monitor, track and respond to guest reviews from one single application, while using the performance indicators to improve internal operations.

According to Mike Kistner, Chief Executive Officer, RezNext Global Solutions, “The RezNext product strategy also focusses on best-of-breed partnerships that can add value to our integrated distribution offering. We see great synergies with RepuFact in providing our hotel customers actionable intelligence across their distribution function. Our offerings will be well integrated to provide hoteliers a single version of truth across their guest booking patterns, pricing, service levels, competition trends and marketing intelligence.”

Several leading hotels like The Fern Hotels and Resorts, Sun n Sand Hotels, Keys Hotels and Resorts, Spree Hospitality, The Lalit Group and Staywell Hospitalityhave signed up for RepuFact and are seeing visible performance improvements in their operations.

According toAmeetWagh, Head - Sales and Marketing, Sun n Sand Hotels, “I am really pleased with the competition analysis that RepuFact has to offer. I can now plan my strategy not just looking at my strengths, but also after figuring out my competition's weaknesses.”

Headquartered in Bangalore, RepuFact aspires to become the world’s best guest analytics company for the hospitality industry.

“We are excited about our partnership with RezNext. We believe our strong combined offering will help hoteliers leverage rich data analytics for improved profitability. This partnership is an important milestone for us and will help us accelerate our market penetration efforts”, said Deepak Mavinkurve, Founder & CEO, RepuFact.

With the integrated solution suite, hoteliers can evaluate their service levels as well as their competition’s, and use the intelligence to price their offering appropriately. It will also easily enable adoption of a dynamic pricing model. 
Corporate Comm INdia (CCI Newswire) 

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