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New Delhi, August 08, 2014 - Following is the text of speech of Minister of Tourism and Culture Shri Shripad Yesso Naik at a function in New Delhi on 6th August, 2014 on the occasion of release of new tourism brand for the Union Territories of Daman & Diu and Dadra & Nagar Haveli:

“I am happy to be present here today for launching the new tourism brand for the Union Territories of Daman & Diu and Dadra & Nagar Haveli, as well as the release of the Vision 2020 publication for Dadra & Nagar Haveli.

The Ministry of Tourism, Government of India is promoting India as a brand across the world. Our “Incredible India” campaign has been highly successful. However, for maximizing our tourism potential, the Government’s effort needs to be supplemented by each State Government and Union Territory Administration. Many States and Union Territories are already well known for their tourism potential, and have also been proactive in promoting their destinations across the nation as well as at international level but there are others that are now trying to make a beginning.

Both Daman & Diu and Dadra & Nagar Haveli share their rich history with Goa. While Goa is already world-famous as a tourist destination, very few people know that Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage. Dadra & Nagar Haveli, on the other hand, has lovely forests, lakes and gardens which make it an enviable destination to spend time with nature. Unfortunately, people of India are still not aware about the tourist attractions in these UTs.

In this backdrop, the attempt by the Union Territories of Daman & Diu and Dadra & Nagar Haveli to promote tourism by establishing a new brand image is highly commendable and welcome step.

I am especially delighted to note the forward looking approach of the UT Administration by conceiving, designing and publishing its vision for Dadra & Nagar Haveli. Though promotional campaigns may be outstanding, they need to be backed by quality infrastructure to make every tourist satisfied with his overall experience. I am, therefore, happy that both Union Territories have invested a lot in connectivity, basic infrastructure and tourism and have drawn a long term strategy before taking the important step of creating and launching their tourism campaign. CCI Newswire

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