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Category: Operation

Jakarta December 20, 2013: Announces Expansion Plans in the Country.During a press conference in Jakarta to celebrate the groups 20 successful years in Indonesia, Accor announced its ambitious plan to scale up its network in the country. According to reports, it plans to operate some 100 hotels with 20,000 rooms by 2015. Accor is present in Indonesia with nine hotel brands – Sofitel, Pullman, MGallery, Grand Mercure Maha Cipta, Novotel, Mercure, ibis, ibis Styles, and ibis budget.

“Indonesia is a priority market for Accor in the Asia-Pacific region with significant potential for hotel expansion into the future and on which we are already leader. The dynamic expansion in this country illustrates our expansion strategy, with a secured pipeline of more than 130,000 rooms with two thirds in emerging countries and on all market segments”, explains Sébastien Bazin, Accor Chairman and Chief Executive Officer.

Michael Issenberg, Chief Operating Officer for Accor Asia-Pacific said, “Accor was one of the pioneers in the hotel sector in Indonesia, arriving two decades ago, which marked the beginning of a long journey that has now seen Accor become the largest and most dynamic hotel group in the country.”

2013 has been a remarkable year for the group. Accor has opened 18 new properties, from

Upscale to budget, bringing the hotel network in Indonesia to more than 70 hotels in 24 cities by the end of the year. For 2014, Accor plans to open at least 17 hotels across Indonesia, including hotels in Jakarta, Surabaya, Bali, Makassar, Tangerang Bandung and Semarang. Today, Accor has a network of 62 midscale and economy hotels in Indonesia including 19 Novotel hotels, 15 Mercure

Hotels and 28 ibis family hotels (ibis Styles, ibis and ibis budget).

As compared to Indonesia, Accor has 19 hotels with around 3776 rooms in India with 1 sofitel, 1 Pullman, 5 Novotel, 3 Mercure, 7 ibis and 2 ibis budget in owned, leased and managed hotels. CCI Newswire

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