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Category: Operation
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Mumbai 24th October 2013:
The Indian hospitality industry has changed tremendously in recent years. Technological innovations might very well be the biggest driver behind this change. Speeding up decision-making, facilitating guest reservations, widening information access, improving payment options, and managing outsourcing processes, technological innovations lead to ever higher efficiency levels.

Technology in hotels is increasingly giving them a cutting edge over their competition. Rooms become multi-functionary and can be used flexibly, as an entertainment centre or as an office. Existing hotels face the choice of huge modernisation costs or being left behind.

 

The hospitality industry today is looking at intuitive and immersive mediums of communicating with its customers, which is independent of the knowledge of the staff. Gesture control interactive technology in bars and restaurants creates a high-tech atmosphere, engaging patrons and taking experiential marketing and entertainment to new heights. Floors, tables, walls, even bartops, can become an instant motion sensing interactive display for entertainment and branding. Interactive multi-touch and immersive technologies can be added to inject an even greater ‘wow factor’ into interactive displays.

 

Mr. Anup Tapadia, Founder, TouchMagix Media believes that Touch Technology can enable hoteliers to connect the offline – online realm and bring about the personalised engagement that consumers expect. Following are concepts that he can highlight.

 

  • Touch Devices hoteliers analytics about their customers in terms of demographics, needs and preferences and the time they spent in each section. Thereby sharing the critical insights about the target audience
  • An interactive bar that can be connected to a messaging device called magixfone to create messages and pass them on another person pon the bar just to start a conversation.
  • The technology can gauge a person’s requirements and guide them to various facilities of the hotel
  • A complete 3D panoramic view giving a glimpse of the facilities in the hotel
  • Using a messaging system which immediately showcases a patrons order on the wall instantly giving the restaurant owners an idea of the most popular dishes.CCI Newswire
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