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Category: Operation
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Mumbai, September 21, 2013: Sahara Star recently reached a benchmark of one Lakh fans on facebook and one thousand followers on twitter. The objective was to celebrate the occasion while continuing to drive increased ROI for the brand via current guests/customers. Sahara Star currently has 23,200 check-ins on Facebook, which is one of the highest in the 5 star category and derives a significance part of its revenue and custom interest from social media.

 "The challenge we have been trying to address through social media, is not to get a higher fan or follower count. That's easy. But, to get a relevant fan base & thus drive ROI which frankly is pretty tough - One needs to keep optimizing with content, media, campaigns etc"- said Saurabh Parmar from Brandlogist, the marketing consultancy managing Sahara Star which is a  5 star hotel in Mumbai.

Thus, when they reached the benchmark of 1 Lakh Facebook fans & 1000 twitter followers for Sahara Star, instead of focusing on a gimmicky campaign they continued to keep their focus on relevancy & ROI.

One big challenge which any hospitality brand today faces is that, guests are sharing their experiences across the web - tripadvisor, blogs, forums, twitter etc and as a brand you want that all these get aggregated in an interesting way onto your primary platform, which is usually Facebook. Especially for a luxury brand these are strong drivers of consumer interest.

To address this, Brandlogist designed a Facebook cover photo which got updated with a new review from across the web after every like. So, a user may tweet something on twitter today about the brand, and the people on the Facebook page see his/her experience in their newsfeed via a cover photo. -- CCI Newswire
 

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You are here:   HomeHotels NewsOperationConverging guest experiences from across the web onto Facebook via a dynamic cover photo
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