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Bengaluru, October 3, 2015: Hoping to cash in growing business travelers, VITS Luxury Business Hotels promoted by VITS Hotel Worldwide Pvt. Ltd. (VHWPL) has announced the opening of seven new properties nationally. As part of its expansion plans VHWPL will unveil the VITS hospitality experience in Mumbai, Chakan, Nanded, Surat, Dahej, Ahmedabad and Mangalore by December 2015. The company plans to penetrate its reach nationally with 15 properties scheduled for launch primarily in Tier 2 and Tier 3 cities within the next 3 years. VITS presently operates 9 properties located in Mumbai, Pune, Aurangabad, Nashik, Latur, Ankleshwar, Bellary, Tirupur and Bhubaneshwar.

Announcing the development, Chandrakant Shetty, Vice President, VITS Luxury Business Hotels says, “We are pleased to announce the VITS Luxury experience in seven new locations this year and will further expand our footprints to 15 hotels nationally within the next 3 years. All the new properties will be managed under franchisee model. With the present expansion we will be adding 400 new rooms to our inventory with host of banqueting and restaurant facilities. VITS positioned as moderately priced full service luxury business hotels enjoys high occupancy rate of 78% at all our present properties. With launch of new hotels we aim to bridge the growing demand of luxury rooms primarily in Tier 2 and Tier 3 cities. We believe there will high degree of acceptance primarily among the discerning business travelers.”

VHWPL is also in the process of building a luxury club at its existing ORCHID- VITS property in Pune. Titled ‘Club Orchid’, the new property will be replete with all modern amenities including restaurant & bar, swimming pool, games zone, spa, gym, library, conference rooms, banquets, adventure sports, cricket/ football ground and Go Cart racing track. The ‘members only’ club will be operational in phase wise manner early next year.

Tier 2 and Tier 3 cities lately represent a promising story in terms of emerging markets for hotels. Rapid urbanization and industrialization in these cities has fueled the demand of upscale branded hotels in this region. The industry has seen overall rise in midscale hotel segment which has become more relevant today in the competitive marketplace. Moreover costs of operation in these cities are low thereby fueling higher return of investment for hotel operators. Hence more hospitality chains find it lucrative to foray in these untapped markets given the long term potential.

Kamat Hotels (India) Limited (KHIL has firmly established five hotel brands viz. The Orchid – An Ecotel Hotel in the 5-Star segment, VITS Luxury Business Hotel in the 4-Star segment, Gadh Hotels, Lotus Resorts and Vithal Kamat’s Original Family Restaurant. KHIL did business worth Rs. 139.31 crore last financial year and expects a turnover of Rs. 152 crore this financial year.


Corporate Comm India (CCI Newswire) 

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