Category: Operation

Mumbai, July 06, 2015: Diversified hospitality brand Mirah Hospitality today said it has acquired 30 per cent stake in Hopping Chef, a brand by Gritty Foods LLP, to provide quality chefs for those looking for a global food experience.

Hopping Chef was launched in December, 2014 as a platform to provide fine dining service to those who are looking for good food at their convenience and in the comfort of their homes.

It is currently valued at Rs 10 crore. With the acquisition of 30 per cent stake by Mirah Group, the brand will be expanding its network to Bengaluru within two months, followed by four other metros in a span of next 6 months, a Mirah statement issued here said.

Currently, Hopping Chef has 15 chefs on board, which will be increased to around 75 to 100 to keep up with the geographical diversifications planned.

The accomplished chefs associated with the firm are involved right from menu planning and designing to selecting exotic ingredients. The chefs and teams travel to the client's home and dish out the luxurious meals as per their choice.

Gaurav Goenka, Managing Director of Mirah Hospitality, said, "This association will enhance strength of Mirah, which is looking for growth both organically and inorganically.

"Following the latest trend and flourishing prospects in the online space, Mirah decided to diversify its portfolio to the online food space as well."

"An investment from Mirah will open newer avenues for Hopping Chef and I am hopeful that we will establish footprints in new geographies," Hopping Chef CEO Shaival Chandra said.

It is interesting to note that the hospitality industry in India is poised to register higher growth rate over the next 5 years. By 2020, the Indian food market is expected to touch Rs 40 trillion mark. PTI

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