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New Hotel Brand is Now Franchise Ready

Atlanta, September 20, 2017: IHG ® (InterContinental Hotels Group) today revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior and guest room. First introduced to owners at the IHG Americas Conference in June, avid hotels is franchise ready beginning today, officially marking the start of licensing in the U.S. for this much-anticipated new brand.

More than 150 owners have already expressed interest in the brand demonstrating the strong demand and great potential for avid hotels in this market segment. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019.

Keith Barr, Chief Executive Officer, IHG, said: “We built our Holiday Inn Express® brand into a hugely successful, leading midscale brand. Now,with the introduction of avid hotels,we’re set to add another one and extend IHG’s leadership position in this segment.With 14 million potential customers looking for the type of hospitality avid hotels will offer, this new hotel brand represents a significant growth opportunity for IHG and our family of owners.”

This brand is designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand.

Elie Maalouf, Chief Executive Officer, IHG, The Americas, added: “Our extensive consumer research and conversations with owners identified a clear opportunity to reach an important set of business and leisure travelers in a vastly under served $20 billion segment of the U.S. midscale market. We applied our insights, expertise and scale to deliver an experience that features modern and stylish designs, superior guest rooms and public spaces and great service – all at anexcellent value. I have no doubt avid hotels will continue IHG’s success in delivering what our guests want, while driving superior returns for our owners.”

New brand features shared for the first time today:

  • avid hotels logo illustrates the brand’s confident and modern design. In its confident and refreshing colors of Red and Aqua, the logo features a signature check mark, which acts as a stamp of confidence that avid hotels will deliver an unrivaled experience.This brand is the first to launch using IHG’s master brand mark – An IHG® Hotel – in communications and building signage, underlining its strength as part of one of the world’s leading hotel companies.
  • Exterior rendering and public space plans for avid hotels bring the brand experience to life. Setting the brand apart, the modern exterior hotel design includes an open and airy retail-like entry, a canopy and uses the stairwell as an eye catching red architectural feature. On the inside, guests will find vibrant, open public and work areas and inviting communal spaces that allow guests to relax, work, connect or eat. Hotels will offer a focused, high-quality, complimentary breakfast and marketplace options made for guests on the go. The entire hotel will be equipped with IHG Connect® Wi-Fi with the fastest speed in the industry and the ability for loyalty members to be automatically connected for all future visits. Hotels will also leverage IHG’s state-of-the-art, cloud-based next generation reservation system, and guests will benefit from the power of IHG®Rewards Club at avid hotels.
  • Guest room renderings highlight unique hotel features . Rooms are constructed with sound reducing features for a superior night’s sleep, and the bathroom experience re-energizes guests with our fresh and bright design. Each guest room will also offer a dedicated workspace and ample open, easy-to-use storage, as well as innovative in-room entertainment options that allow guests to cast content from their smart devices to in-room televisions.

In addition to creating the brand to delight guests, its design and operating model was developed in collaboration with an owner advisory board, ensuring that avid hotels are efficient to build, operate and maintain.Hotels will be designed for new build construction on an average lot size of approximately 1.5 acres, and all avid hotels will be built to lead the industry in environmentally friendly and efficient design. The prototype design features 95-100 keys with a minimum of three stories.

Key elements of the initial owner offer include:

  • Five percent royalty fee

· First 100 signed license agreements will be eligible for a two percent fee discount in year one and one percent fee discount in year two (2/1 royalty fee reduction)

To learn more, visit avidhotels.com and follow along at: facebook.com/avidhotels/ , twitter.com/avidhotel and instagram.com/avidhotels/ .

Corporate Comm India(CCI Newswire)

 
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-Signature menus starting from 95 AED available at more than 40 restaurants across 8 hotels in Dubai and Abu Dhabi from 5th – 13 th October

-Big Bite Out launch event taking over 14 restaurants in Madinat Jumeirah Resort on 5th October, where you can feast and drink all night for just AED 395 per person

-A signature experience happening every night of the week at key restaurants, over and above the signature menus

New Delhi, September 19, 2017: In Dubai, there’s nothing we love more than food. Finding new places to eat, taking photos for Instagram, gathering our friends together – it’s the best hobby, but it can take a lot of effort. So the good news for all you fans of eating out (and let’s face it, who isn’t?) is that a week-long feasting celebration is coming to Dubai and Abu Dhabi this October hosted by Jumeirah Hotels and Resorts.

Starting on 5th October and running until Friday 13th October, Jumeirah Restaurant Week is set to offer eight days of feasting brought together in a range of set menus and exclusive dining experiences across 40 of Jumeirah’s most loved restaurants. With menus ranging from AED 95, AED 150, AED 200 and AED 350, sample some of your favorite dishes again and again, or try something new in that place you’ve been dying to try for ages.

To kick off the week, join the ‘Big Bite Out’ a mammoth dine-around event taking place at Madinat Jumeirah on Thursday 5th October. Treat your taste buds to the diverse flavors of each restaurant throughout the evening from 7pm – 11pm with a few surprises along the way for just AED 395 per person. From fajitas at Tortuga, to the perfect steak at The Hide, to tapas at Al Hambra, all the way through to al fresco Greek drinks at Shimmers, your dine around pass will take you all around the Madinat Jumeirah resort to discover the tastes in each and every restaurant, as the ultimate way to kick off Jumeirah Restaurant Week.

For those looking for pure comfort food in a set menu for the rest of the week, try Asian soul food at the Noodle House with a hearty set menu for just AED 95. Or for AED 150, sample classic Indian flavors at Naya and Amala, pub grub at D&A and Perry & Black welder, enjoy the tastes of Asia at Zheng He’s or order your favorite modern Arabic classics at Li Beirut.

Just AED 200 will get you juicy steaks at The Hide, The Rib Room or La Parrilla, perfect pasta at Alta Badia or the freshest sushi at ET Sushi. You can also dive in to set menus at Rockfish and Summersalt, Jumeirah’s newest restaurants and, if you’ve ever wondered what it would be like to dine on The Terrace at Burj Al Arab Jumeirah, now is your chance to sample a stunning set menu at Scape Restaurant. You will come back time and time again!

If you want to treat yourself, why not do it at the award-winning Pierchic on the shores of Madinat Jumeirah or on the 27th floor of the Burj Al Arab Jumeirah at Al Muntaha, or at the Nathan Outlaw at Mahara. All three restaurants have created seriously tempting menus priced at AED 350 to create gastronomic experiences that you won’t want to end.

As well as the signature set menus, there will be extra special pop-up experiences happening in a different restaurant every day of the week including a taste of Jumeirah Restaurant Week’s signature dishes at Latitude’s Friday Brunch on 6th October, an exclusive Chefs Table at Khaymat Al Bahar on 8th October and Tortuga on 12th October, a mixology session at The Rib Room on 10th October, a ‘Nose to Tail’ menu in La Parrilla available on 11 th October.

Brunch season will also kick off in style with an extra special chance to win ‘Brunch on us’ (that’s a free brunch every week for an entire year for four people) on 13th October and we’ve got a huge after party at 360° to celebrate. So keep your eyes peeled for upcoming announcements and ways you can get involved in the most tempting foodie festival you’ll see this year.

Find the best steak, the best curry, the best dessert, the best pasta, the best tapas and plenty more during Jumeirah Restaurant Week.

Picture it. Smell it. Taste it. Dip it. Sip it. Do what you like with it.

Corporate Comm India(CCI Newswire)

 
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New Delhi, September 19, 2017: This Navratri, Paatra is ready to turn your fast into a feast with its glorious Navratri Thali. Devoid of onion, garlic and everyday cereals, the thali is beautifully and carefully assembled to appease our patrons.

With an eclectic array of scrumptious dishes like Kesari Chawal, Paneer Kesari , Aalo Sabzi, singhare atte Ki puri, Sitaphal ki Sabzi, Fruit Salad, Mewa Mithi Lassi, Rose lassi and much more- this Navratri Thali is an optimum way to break the fast. The delicate hints of desi ghee and mild seasoning add to the aromatic experience.

Come and indulge, because it is no ordinary thali.

Price starting at 999 plus taxes

Validity: 21st-29th September,2017

Timings: LUNCH: 12 pm – 3.30 pm

DINNER: 7 pm- 11.30 pm

Corporate Comm India(CCI Newswire)

 
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~ MTDC facilitates Mumbai Darshan of Ronaldinho, Legendary Brazilian Soccer playeralongwith other legends like Ryan Giggs and Paul Scholes, Deco, Herman Crespo, Luis Figo& Michel Salgado

~Partnership to boost Sports tourism in Maharashtra

~ India’s first Aero Sports Academy in Dhuleto initiated with the support of MTDC

Mumbai, September 18, 2017: As a key step to boost Sports tourism, Maharashtra Tourism for the first time,has partnered with Premier Futsal Tournament. Premier Futsal League is the world's prominent futsal Campaign, with its leading 3-week tournament presenting ex-football megastars, present premium futsal players around the world and domestic players sourced through a talent hunt, which flagged off today in Mumbai at NSCI. Football in India is played in every nook and corner. Maharashtra is putting itself as a tourist hotspot for sports tourism by encouraging the world-class sporting amenities, and developing its status for hosting positive domestic and international sporting tournaments and events.

Speaking at the inaugural function, Shri. JaykumarRawal, Hon’ble Minister of Tourism, Government of Maharashtra shared, “ We congratulate the State of Maharashtra for hosting various Sports events like Ranji Trophy Championship, Premier Hockey League , Derby races at the Racecourse, Common Wealth games in Pune,Indian Primer League, Mumbai Marathon and now the Premier Futsal Tournament. Nearly a million foreign travelers visit the State to watch these matches, according to study confirming the admiration of the Maharashtra as a prominent sports tourism destination. We have exceptional opportunity to take our travel industry to the next level with so many big global sporting moments that will place us at the epicenter of the world stage year after year”.

MTDC also facilitated the Mumbai Darshan of Ronaldinho, Legendary Brazilian Soccer player along with other Soccer legends like Ryan Giggs and Paul Scholes, Deco, Herman Crespo, Luis Figo& Michel Salgado today. The star footballers visited the pious Siddhivinayak Temple, Gateway of India and The TajMahal Palace Hotel at Colaba.

He further added, “Our aim is to promote Maharashtra as a Sports Dream Destination. The Ministry of tourism is focusing to create new avenues to tap the tourism prospects in the State of Maharashtra. India’s first Aero Sports Academy in Dhule will be initiated with the support of Maharashtra Tourism Development Corporation and Bombay Flying Club for aero sports.So Dhule can be developed as a training Centre and emerging tourist hotspot”.

Corporate Comm India(CCI Newswire)

 
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New Delhi, September 18, 2017: The B2B Global Reservation System, RezLive.com (A Product Of Travel Designer Group) has won two back to back International awards i.e. “B2B Standard of Excellence” award , facilitated by Web Marketing Association and “Online Travel Services | Booking Interface” award , facilitated by Travel Weekly Magellan Awards. Both the awards were purely decided on the basis of submissions and cross examination by the Jury. These two feathers takes the total award count to 24, which is highly Commendable for a global brand like RezLive.com( A Product of Travel Designer Group). Both the awards as received by RezLive.com are presented to the best in the respective industries and we are delighted to be the only one from Travel Industry.

Jaal Shah, Group Managing Director - RezLive.com, says “Thanks to the efforts of my team at RezLive.com, we have received the said two international awards. It’s a great achievement for a hard working team, headed by great sales Team and well supported by tech support staff & outstanding operation representatives. To win an award which is being given on the basis of Jury’s decision, makes it more special. This award will act as a motivating factor for the team to achieve new heights and prosper together.

Corporate Comm India(CCI Newswire)

 
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Insights from the customer data of the leading travel and holiday package marketplace reveals deeper insights about the changing Indian travel preferences

Mumbai, September 16, 2017: Netcore Solutions, India’s largest marketing automation solutions provider, helped Hello Travel (India’s leading travel and holiday marketplace) boost its customer engagement by 115%, and reduced cost of acquisition by 30% by automating its customer marketing process.

Netcore’s marketing automation experts along with Hello Travel built a logical, systematic and automated workflow which curated hyper-personalized, real-time packages based on activity data of potential travellers.

The automation solution also leveraged Frequency Capping Model which enabled Hello Travel to exclusively send the latest and most relevant recommendation to the user despite the customer browsing through multiple holiday packages.

Explaining how marketing automation helped the company attain the leadership position in the market, Gaurav Gupta, Co-founder and CMO, HelloTravel, said, “Today, the Indian traveller is more impatient, has higher expectations, is technology savvy, and tuned to receive hyper-personalised attention from brands. Automating our customer engagement workflow using Netcore’s intuitive platform resulted in real-time hyper personalisation of recommended packages which were sent to potential customers within 30 minutes of their visit/search on HelloTravel’s website.”

This is in stark contrast to the previous practice where customers received recommendations 4-5 days after submitting a request/interest for holiday packages.

“Since the recommended packages were shared with travellers within most crucial turnaround time period for converting the lead, we witnessed a 115 per cent rise in click rates and 25 per cent increase in open rates which drove the cost of customer acquisition down by 30 per cent,” he added.

Kalpit Jain, CEO, Netcore Solutions said, “India is a fast changing economy that is also witnessing ‘parallelism’ in terms of consumer behaviour. Consumers today have multiple personalities depending on the time, place and platform they interact with a brand. The attention span and turnaround time are also shorter than ever before. Therefore, real-time and relevant engagement with these in-the-moment consumers has become epochal.

Marketing automation solution commissioned by HelloTravel captures the most relevant data points, efficiently and succinctly processes it to curate relevant holiday packages, and provides these to the customers within 30 minutes to ensure better customer conversion rate. In the era of ever-increasing consumer attrition, this marketing automation solution helped HelloTravel increase its RoI, reduce man-hours spent on lead nurturing, and reduce customer acquisition costs phenomenally.”

The New Indian Traveller

Diving deeper into the customer preference data collected using Netcore’s smart platform, HelloTravel also revealed several key trends that highlight the changing Indian travellers’ preferences.

With increased penetration of smartphones and availability of cheaper data subscriptions, travellers are nowadays researching more on mobile than on desktop for family vacations, luxury travel, and couples travel or honeymoon. HelloTravel found that the growing number of discerning travellers in India though have switched to social media for researching on holiday packages, email remains the most effective and preferred channel for conversions. In FY2016-17, HelloTravel doubled the volume of inquiries -- and experienced a 5X growth in the last three years -- via social media.

The data insights also highlighted that Indian travellers are emerging out of their bi-annual vacation cycle, which was largely skewed to suit the period of summer and winter vacations in the country. Data showed that on an average India's leisure travellers take two-three vacations a year and they put a lot of thought into planning these trips. There has been 20 per cent jump in vacations/year in last year, and a major shift has come for weekend getaways. As much as 20 per cent travelers today go on a vacation every alternate month. However, there has been eight per cent drop in average nights spent per trip last year and 20 per cent increase in trips a traveller takes per year - pointing to the trend of more weekend getaways that is growing at a 5x year-on-year rate.

There is also a spike in the volume of outbound travellers. In the last three years, Hello Travel has seen 100 per cent year-on-year growth in inquiries of outbound travelers. Indian leisure traveller follows a conventional path when it comes to landing on foreign land. 90 per cent of outbound travel happens to only 20 countries. With respect to the locations, inquiries have tripled for countries such as Thailand, Singapore, Sri Lanka and Bhutan; and around 150 per cent growth in inquiries for Europe.

Capturing more such insights from the internal study, Hello Travel and Netcore Solutions also published an info graphic titled, ‘The New Indian Traveller’. The info graphic can be downloaded by visiting: https://tr.im/new-indian-traveller

Corporate Comm India(CCI Newswire)

 

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