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New Delhi, April 18, 2014 - 
NTL Lemnis is a joint venture company between NTL Electronics India and Lemnis Lighting, the Netherlands. The company designs, manufactures and sells energy efficient LED lighting solutions for Indian as well as the global audience. NTL Lemnis primarily focuses on the geographical markets of Europe, Africa and India.

NTL Lemnis produces a complete range of energy efficient LED lighting products under the umbrella of the acclaimed Lemnis brand, Pharox, globally. The company’s USP is its ability to develop and manufacture products, which are direct replacements of traditional lighting solutions, at market acceptable prices, without compromising on the quality of light. The Company's primary focus is on the industries that are typical energy guzzlers, such as Retail, IT & ITeS, Hospitality & Healthcare.

Frost & Sullivan estimates the Indian LED lighting market at $143 million, less than 4% of the overall lighting market. The business is expected to grow at a CAGR of 47.3% between 2011 and 2018, to touch $1.3 billion by 2018, or 15-20% of overall lighting.Today, in general lighting the percentage of home buyers for LEDs is still low due to high costs but this is changing rapidly.

 

According to Mr Arun Gupta, MD, NTL Electronics India , there is a strong movement towards sustainable solutions in Lighting and as of today, LEDs seem to be the next big thing. Europe has banned high wattage incandescent bulbs and is slowly phasing out the lower wattage bulbs as well. There is also not much of a market for CFLs in Europe and they are shifting towards LEDs. After Tsunami in 2011, Japan is focussed on replacing all incandescent bulbs & fluorescent lamps with more energy efficient LED lighting by 2020. Big players like IKEA have started replacing CFL with LED bulbs from their stores worldwide. In fact IKEA has taken it upon themselves to completely move out of CFLs by 2015.

The Indian Hospitality industry contributes around 2.2 per cent of India's GDP. The industry is expected to reach INR 230 billion (US$ 5.2 billion*) by 2015. The Indian hotel industry is likely to witness a revenue growth of about seven per cent, according to a study by rating agency ICRA.

Hospitality industry is an energy guzzler. Since the focus has become "environment friendliness" for the industry, suddenly energy conservation in the industry takes on a new meaning. Today, a lot of hotels are also looking at the ecotel tag as well, where the emphasis is on reducing energy consumption on the property through energy efficient lighting and other initiatives.

 

Hospitality sector with its specific requirements is highly capital intensive. The ROIs are a major issue in this sector. A pressing need for the sector is availability of quality products at value for money price points. NTL Lemnis Pharox range will help hospitality customers get the best quality lighting solutions to lower energy consumption levels, with the added convenience of longer life and aesthetics. CCI Newswire

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