Category: News & Reports

New Delhi, May 05, 2015: Wendy's® -- one of the world’s largest restaurant brands -- is making its India debut. Wendy’s franchisee in the country, Sierra Nevada Restaurants Pvt Ltd, a joint venture between International Market Management (UK) and Rollatainers Ltd (India), officially opened its first restaurant today in Sector 29 in Gurgaon. Sierra Nevada plans to open three more outlets in Delhi/NCR during the summer months and up to 20 more in North India over the next few years.

Founded in 1969 by Dave Thomas, the Wendy's restaurant system now encompasses more than 6,500 restaurants in 29 countries and U.S. territories. In India, Wendy's is introducing a new menu, new restaurant designs and new approaches to customer service. Within the evolving Indian FnB sector, Wendy’s seeks to differentiate itself by offering a casual dining experience at a QSR price.

"We've worked on the concept with the Wendy's team for almost two years" said Sanjay Chhabra, one of the directors of Sierra Nevada. "In that time, we've talked to Indian consumers and discovered that what they want is real quality and distinctive, great-tasting menu choices at an affordable price. While staying true to Wendy’s values, we’re customizing the brand experience to make it relevant to 2015 India.”

The Wendy's India menu includes Wendy's classics like the Baconator (with chicken not beef) as well as salads, baked potatoes, chili and the Frosty dessert. In addition, a whole new range of menu choices has been created using only superior-quality ingredients. Wendy's has one of the widest vegetarian menus in the sector, with six new burgers including the Greek Falafel, Spinach 'n Corn and the Mushroom Cheese. For non-vegetarians, there is a wide range of chicken and mutton burgers.

“Restaurant features include a bold, contemporary design, engaging music and food served on real plates,” said Jasper Reid, a director of Sierra Nevada. “Our hope is that our restaurants will stand apart in terms of food quality, ambience and service.”

Commenting on the Wendy's India launch, Emil Brolick, Wendy’s President and Chief Executive Officer said: "India is a growing, dynamic market, which is attracting the attention of leading brands around the world. Key to delivering brand excellence in India is an experienced and like-minded partner. In Sierra Nevada, we have a partner with an international team, a proven operating track-record and with the highest standards of governance. Over the last two years our combined teams have developed the basis of a long-term and fruitful collaboration. We are very excited about launching Wendy’s in India with Sierra Nevada, and look forward to partnering with them to deliver ‘A Cut Above’ restaurant experience that delights our customers and earns their loyalty and trust.”
CCI Newswire 

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