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Gurgaon, August 29, 2016: Ken Research announced its latest publication on, “Flavored Alcoholic Beverages Consumption Volume and Growth Forecast to 2021-West Europe; offer insights on the changing trends and key issues within theWest European Flavored Alcoholic Beverages market. The publication includes an insightful analysis of volume (M liters) and growth (Y-o-Y) trends, consumer behavior, packaging trends, leading players and distribution trends withinWest European flavored alcoholic beverages market. The analysis of the aforementioned trends has been done across sixteen individual countries in West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Republic of Ireland, Spain, Sweden, Switzerland, and United Kingdom.

Brief Overview of the Flavored Alcoholic Beverages Market in West Europe

A further segmentation of the alcoholic drinks category provides for a newly innovated, popular sub-category of alcoholic drinks i.e. Flavored Alcoholic Beverages (FAB). These are mixtures of low-alcohol spirit. Vodka and Rum are often considered under this category. However they may also be made with neutral alcohol. Sometimes they are also called 'alcopops'; these are fruit based drinks, pre-mixed versions of classic cocktails, wine coolers, Japanese Chu-Hi products and alcoholic ginger beer.

Over the years, Flavored Alcoholic Beverages has emerged as one of the most popular and highly demanded drink in the world. The rise of FABs has been mostly concentrated in regions with traditional choice of beer which includes Western Europe, apart from US and Australia. In the face of challenge presented by non-alcoholic drinks in Western Europe, FABs are providing some solace by driving volume growth in the alcoholic drinks market, through its increased sales on account of its low-alcohol content and its trendy nature that is appealing the consumers especially the young ones, helped by the strategic marketing techniques for its sales.

Presently, in the light of its special features, the market for FABs is posting positive growth rates mainly on account of positive volume CAGR during 2010-2015, when majority of the alcoholic drinks are posting negative growth rates due to declines in sales volume. Looking at the competitive landscape, the market is characterized by fierce competition due to the presence of various international and domestic producers, with increasing influx of international brands. However, domestic brands are dominating the market in most of the cases. Also, off-trade sales channels have been performing better than on-trade channel. Hypermarkets and supermarkets, grocery retailers are dominating the distribution channels.

Key Factors Driving Growth in West European Flavored Alcoholic Beverages Market

Changing consumer tastes and preferences along with supplier-side business activities, is shaping the growth path of the Flavored Alcoholic Beverages market in West Europe and the persistence of these trends in coming future is expected to play a key role in the future growth of the market. Health awareness among consumers has shifted the preference of drinkers towards low-alcohol content beverages, which has decreased the demand for high-alcohol content drinks shifting the consumer base towards FABs. Demand for FABs has also been boosted by its sudden popularity among young population desiring for new, light and trendy beverages. Aging population has also been shifting from high-alcohol to low-alcohol content drinks as per their old-age needs.

From supply side, manufacturing companies are also responding in line with the increased consumer demands so as to reap maximum benefits from it. They are focusing on innovation in the FABs segment as well as paying attention to their marketing strategies especially targeting the young population seeing their craze for the Flavored Alcoholic Beverages.

Positive economic outlook for the European countries also attracts various domestic and international companies to invest in the FABs market. This however has caused intense competition among market players affecting their profit margins negatively. Thus, fierce competition may pose threats to future growth of the market.

Also the govt. regulations targeted to curb the underage drinking through high taxation schemes may limit the long run growth of the FABs; posing another serious threat to the FABs market in future as revenues from taxation also incentivises the govt. to introduce higher taxes.

West European Flavored Alcoholic Beverages Market Prospects

In the review period (2010-2015), due to high taxes, market maturity and health awareness, the market for alcoholic drinks have seen negative growth rates especially on account of decline in sales volume. Despite this, the market for FABs have seen increase in sales volume, hence positive volume CAGR, reasons being increased demand for FABs on account of drinkers’ inclination towards drinks with low-alcohol content, health awareness among consumers decreasing demand for high alcohol content drinks, sudden popularity among young population because of it being light and trendy. Manufacturers are also focus on strategic advertising targeting the young ones, along with efficient competitive pricing.

Over the forecast period (2016-2021), the West European FABs market is expected to show positive sales volume growth rates and drive the market growth of the alcoholic drinks facing falling consumption demands. The factors leading to increased demand for FABs are anticipated to continue in coming years as well.

However, the long run success of the FABs market may be put to limit due to increasing government intervention in the market in future to curb underage drinking through heavy taxation, which also raises heavy revenue for govt. Thus, government regulations may pose serious threat to the growth of the FABs market in future.

Countries Covered:

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Republic of Ireland
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom.
Corporate Comm India(CCI Newswire)
 
Category: Events
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Hyderabad, August 13, 2016: The Golkonda Hotel is proud to announce 'Sizzle in the Drizzle', a Sizzler festival at their 24-hour coffee shop, Mélange. After the tremendous response received last year, diners can once again enjoy a variety of sizzling delicacies. Take in the receding monsoon while reveling in the aromas of more than 15 unique dishes! Get ready to be enthralled with some Asian, Continen-tal, and Indian Sizzlers that come in both a vegetarian as well as a non-vegetarian option. This two week festival starts on the 12th and ends on the 21st of August where one can order their fa-vourite Sizzler anytime from 11 am to 11 pm.Try the Kasundi Jheenga (Mustard spiced prawns cooked over charcoal), the Ginger Lemongrass Fish (Sliced fish tossed with ginger juliennes and lemongrass), the Roast Lamb(Carved leg of lamb cooked in a rich wine sauce), or the Roast Chicken Forestire (Griddle cooked chicken glazed with a young tomato and pepper sauce) in the non-vegetarian options. Amongst the veggie-friendly offerings take your pick from the Paneer Tulsi Tikka (Wild basil fla-voured chunks of paneer), the Little Feast (Five-spice vegetables, penne tomato basil, and exot-ic vegetable croquettes), or the Chowk ki Tikki (Spiced potato patties topped with a tamarind chutney). Accompaniments for each differs where Indian Sizzlers come with Dal Makhani and Naan, Continental come with Bruschetta, and Oriental come with Fried Rice or Noodles.

Details:

Sizzle in the Drizzle Sizzler Festival Mélange — World Cuisine

The Golkonda Hotel 12th — 21st August 11 am — 11 pm Contact:

+91

40 6611 0101

+91

96660 03915

+91

76608 65511

Corporate Comm India(CCI Newswire)

 
Category: Events
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Hotel Booking Engine powered by RezNext’s real-time distribution technology

Bengaluru, November 6, 2014: www.BookTrip4me.com , a new entrant in the online travel industry launched its hotel booking portal at the India Hospitality Summit, in Bengaluru today. www.BookTrip4me.com is an initiative from Corporate Comm India, the publishers of The Hotel Times.in., an industry leading hospitality publication. The Corporate Comm India was Privileged to have the portal launched at the Summit by Mr. Sameer Sud Resident Manager, The Leela Palace Bangalore. 

Powered by RezNext’s real-time distribution technology, www.BookTrip4me.com displays real-time inventory and rates for consumers to make a quick and credible booking. The online hotel booking portal is also integrated with PCI compliant payment gateway providing a secure transaction environment for consumers.

“We are excited to launch this new online hotel site. Our strong association with the hospitality industry has helped us appreciate the demands of consumers. Hence our focus in www.BookTrip4me.com has been on creating a simplified booking experience ideal for today’s ‘short on time’ consumer who can quickly check deals of the day, top destinations or look up their preferred city, choose a hotel and make a booking. Our hotel partners include 2-4 star hotel chains and individual properties that provide amazing hotel stay at the most competitive rates. To add to our goal of simplifying the booking process, we have partnered with RezNext to power our site with real-time guest centric distribution technology. We see RezNext as a strategic partner and believe this association will help us build a credible brand among consumers,” said Mr. K. Altaf CEO, Corporate Comm India.

With the holiday season kicking in, www.BookTrip4me.com features discounts as high as 50%. This online portal will also leverage technology from RezNext to accept real-time packages and promotions from its hotel partners in the near future.

“Increasingly demand generators are recognizing the need for providing consumers an assured booking experience that takes note of all their preferences and delivers the same to the hotel real-time. This helps them provide a seamless experience and receive a positive brand association,” said Mike Kistner, Chief Executive Officer, RezNext Global Solutions Pvt Ltd. “We are happy to partner with Corporate Comm India and power their hotel booking engine with our real-time distribution technology. With the real-time two way connect, www.BookTrip4me.com will also have access to last room availability from hotel partners.”

About BookaTrip4Me.com

www.BookTrip4Me.com is a initiative of Corporate Comm India the publishers of The Hotel Times.in. Having established a leadership position in the Hospitality Communication Sector and as a business development strategy CCI started adding additional platform of E-Commerce to the existing verticals. It has successfully added one such platform “BuyMyHome.in” to it’s thepropertytimes.in. The other verticals of the CCI are thepharmatimes.in, the powertimes.in & thesmetimes.com.

The focus of www.BookTrip4Me.com with it’s partner RezNext is to give the most satisfying experience while booking hotel across the country and to bring the best possible offers & discounts to it’s visitors.

In a due course of time the services of www.BookTrip4Me.com will expand it’s services in real time to Holiday Destinations, Resorts , Home Stay, Banquet facilities, Flights, Trains & Buses.

About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights.

At the core of our distribution offering is the real-time two-way connect between a hotel’s property management solution and thousands of electronic channels, helping hotels improve visibility, distribute effectively 24/7, and most importantly, drive revenues.

RezNext’s portfolio of offerings include Real-time Two -Way PMS Connect, Channel Manager, Revenue Management, Reputation Management, Internet Booking Engine, Online Travel Agent (OTA) Connect, GDS Connect, Rate Shopper Solution, Campaign Management, Hotel Operating Intelligence and the BriDge program.

This growing range of solutions is available to all hotel segments from independent hotels to large chain hotels, business hotels, resorts and service apartments.

For more information please visit: http://www.reznext.com/
For media related enquiries please contact:

Sindhu M , Vice President, Marketing and Communications , +91 9916122260,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Sanjay Shantilal Tank, Associate Director, Corporate Comm India, +91 9870053443 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

 
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