Campaign to reach out to 200,000 school-going children across Delhi-NCR 

New Delhi, May 02, 2018: Amway India, the country’s largest direct selling FMCG company has undertaken an initiative to spread and improve awareness on safe and nutritious food at the school-level through adoption of FSSAI’s ‘Safe & Nutritious food (SNF@school)’ program. Through this program, Amway India aims to reach out to more than 200,000 school-going children across 100 schools in the National Capital Region.

The intent of this program closely aligns with Amway’s vision of helping people live better lives. As a global leader in nutrition research, development and innovation, Amway is supporting the program. Under the SNF@School program, fun and interactive awareness sessions will be organized to make learning about safe and nutritious food easier and simpler for children. These sessions will also feature FSSAI Health Mascots, Mr. Sehat and Ms. Sehat to give valuable tips regarding the importance of safe and nutritious food through skits. The objective is to create awareness on food safety and nutrition at school level and facilitate easy learning for children in their own vernacular language.

Commenting on the occasion, Anshu Budhraja, CEO, Amway India, said, “We are committed to addressing the issue of under nutrition and working around the world to create awareness about the need for optimum nutrition through various programs. ‘Safe & Nutritious food’ is a great initiative by FSSAI and we are proud to support this cause to offer our expertise in nutrition for educating children on safe and nutritious food. This program is a powerful tool to ingrain the benefits of eating well in school-going children who are the future of our society. We believe food security along with a safe, healthy food environment is the right of every child and the foundation for a healthy nation.”

Project SNF@SCHOOL is a nation-wide campaign based on a three-pronged approach, at the school, state and national level. At school level, the culture of food safety & nutrition is promoted through Health and Wellness Coordinators and Health Teams. The objective is to communicate simple, yet scientifically accurate messages to engage students in order to ensure promotive and preventive healthcare and encourage safe and nutritious food habits at an early age.

Amway India supports a comprehensive CSR programme covering a gamut of initiatives. One of the key project ‘Sunrise’ supports underprivileged children in education, health and hygiene in 15 locations across India.

Corporate Comm India(CCI Newswire)