The event witnessed participation from top chefs, IIMR and celebrated dieticians from the Indian Dietetics Association
New Delhi, March 07, 2019: Health and nutri-food maker, InnerBeinglaunched its millet based breakfast and snack mixes along with a range of super grains like Quinoa, Foxtail Millet and Ragi Multi-mix in Mumbai. The event themed “Grains of Goodness” had participation from top chefs like Sudhir Pai; prominent members of the Indian Dietetics Association, Dr. Jagmeet Madan and Ms. NaazninHusein. The launch highlighted the relevance of Ancient Grains in our daily lives across the multiple needs of fitness, nutrition and lifestyle. A creative showcase of small plates was also done using the Inner Being products.
InnerBeing launchedits signature star products, like the Jowar Idli, Jowar Upma, Millet Pancake Mix, Ragi Chocolate Drink and Quinoa Porridge. The innovative snack mixes, which appeal to millennials, such as Millet and Cinnamon Cookie Mix, Millet Pizza Base Mix and Nut & Millet Cake Mix were also on display. The event kicked off with a presentation on the history of the brand was followed by discussions on the relevance of Ancient Grains for nutrition as well as the environment, by Dr.DayakarRao from Indian Institute of Millet Research (IIMR).Chef Salil Phadnis, Vice President, Western India Culinary Association shared his experience with millets.This was followed by a panel discussion with moderator, NaazninHusein and panellists, Chef Sudhir Pai, Dr.Jagmeet Madan, Ruchita Dar Shah (Founder First Moms Club Global Group) and Ronak Gajjar on various topics like millets for nutrition, their use in everyday life and eating clean. The event wrapped up with the felicitation all the guests present at the event.
Commenting on the occasion, Mr. C. S, Jadhav – Founder and Director, InnerBeing Wellness, said “Our aim is not only to bring Ancient Grains back as a mainstream consumable, but to also ensure that people get to know on the ease and convenience of their use. Our products have been designed to be a part of daily use, so that people with busy lives can benefit from them. This launch is a showcase on not just how important Ancient Grains are in today’s time of greater health concerns, but also how easy it is to actually incorporate them into our diet. We are also delighted to receive the whole-hearted support of chefs, dieticians, fitness leaders and other prominent industry members for the same.”
Dr.Jagmeet Madan highlighted the need for millets in diets saying, ‘Why millets? Recent science talks about gut health. Millets can play a big role in creating the desirable microflora in our gut.’
Chef Sudhir Pai, Executive Chef Holiday Inn Mumbai. Secretary of Western India Chef Association, commented, ‘Millets are high fibre, have lower gluten and are high in protein and you can create so much variety with it.’
The products are launched in leading general trade outlets in Mumbai and will slowly increase its footprint to major modern trade chains. The company has plans to make its products available in all leading cities in the near future. The products are currently also available online on their website and other leading e-commerce portals such as Amazon and BigBasket.
InnerBeing not only provides nourishing and natural food but also educates the consumer so that they make better choices in every aspect of their wellbeing. Learning from the ancestors, they use local ingredients like jowar, ragi and bajra, each having its own natural benefits, helping the body charge itself for the day. InnerBeing also won the Startup of the year award from the Indian Institute of Millets Research (IIMR) which is a premier agricultural research institute engaged in basic and strategic research on sorghum and other millets under Indian Council of Agricultural Research (ICAR).
Corporate Comm India(CCI Newswire)